Non-profits are often under onerous financial burdens. Though there is always a high demand for their services, their ability to bring in volunteers and host a charity event is limited. To attract people to their events, they offer more benefits which result in the utilization of greater resources.
To successfully promote your event, you must have a strong marketing strategy. Whether it’s about raising funds, recruiting volunteers, or just wanting to spread the word about your nonprofit, it’s all about developing an effective and affordable marketing strategy.
Coming up with an idea for a charity event and making it successful are two distant ends of the same spectrum. Undeniably, a lot goes into planning a fundraising event, such as deciding on the location, its goals, number of attendees, ways of promoting the event, and budget. It’s easy to feel overwhelmed in the hustle and bustle of these activities, and one tends to forget that events also need to be promoted.
More than 17% of Americans support various family, youth, and animal causes, creating a niche market for fundraising events. Charitable institutions rely heavily on donations to survive, and organizing fundraisers has become more challenging. Thanks to the power of marketing strategies, nonprofits, and philanthropic institutions can begin to realize their goals. Here’s your guide to tried and tested marketing strategies that don’t break the bank but are great for captivating audiences.
Best Cost-Effective Marketing Strategies For A Charitable Event
So you have planned an amazing charity event and are super excited but aren’t sure how to get the word out – no problem. We are providing you with the best, most cost-effective strategies to spread the news.
Launching and marketing any product needs a robust marketing strategy, and promoting charitable events is no different. It all begins with deciding what’s important to focus on. It can vary from selling more tickets, increasing donations, raising awareness, or all of the above. Promoting your event costs energy and money. Fortunately, certain marketing channels are light on your pocket but don’t compromise efficacy.
Here are some of the best marketing strategies that don’t cost a fortune but are effective in enhancing awareness.
- Facebook And Instagram Marketing
As we progress into digitalization, social media has become integral to our personal and business lives. More than half of the world’s population (4.62 billion) is on social media. Amongst them, 2.93 billion active users use Facebook and Instagram monthly. These are excellent platforms for marketing charity events; you will draw in organic traffic through detailed advertising.
The central point to remember is creating an account and setting up your profile on these platforms. Once done, start sharing posts to increase awareness and engagement about your event, but it will also furnish you with a sustained presence long after this fundraiser. Your visibility is boosted when you keep your audience engaged. Social media platforms also establish a strong digital presence. Creating and designing professional, eye-catching, and clear posts that allow your message to reach millions of people is advisable.
If you are having trouble designing a stunning Facebook and Instagram post, do not worry. The internet has a couple of great platforms such as Canva, PosterMyWall, Adobe, and VistaCreate. Take advantage of Facebook and Instagram post templates to design attractive posters to share on your social media accounts.
- Fundraising Flyers
Meeting your fundraising goals with a charity event is only possible through effective marketing. Of course, since the key purpose is to raise money for a good cause, you should let your audience know your goals and vision. This requires telling visitors that you aren’t just trying to get them to attend the event, but there are other opportunities as well, such as supporting their nonprofitable cause.
The best way to make sure your guests donate is to leverage the power of fundraiser flyers. They help push the message across the audience and encourage visitors to be generous. What works best is when you include a striking image, enticing title, simple content, and user-readable font to stand out from the others. Make sure your promotional material gets eyeballs and keeps your audience from overlooking your charity event.
- Charity Posters Campaigns
Charity posters aren’t random images. They are brochures detailing the nonprofit organization’s work. As a result, you can maximize all possible marketing avenues and offer extra details about your event. It also encourages people to visit your charity event.
A well-designed poster with insightful marketing input raises awareness and encourages people to take action – but all this relies on the design and layout. Choosing the wrong design, font, or design will result in sabotaging your effort. So, maximize your results by selecting professional charity poster templates.
- Cross Promotion
Cross-promotion or partnerships are mutually beneficial. They increase charity event exposure and make the organization recognizable and easily recalled for fulfilling its corporate social responsibilities. In order to exponentially increase the number of attendees and funds, ask co-hosts, special guests, sponsors, and board members to cross-promote your content on their social networks. The more people know you, believe you, and trust your efforts, you ultimately increase donations and double your marketing initiatives.
Make Your Charity Event A Success
So there you have it! Promotion is well worth your careful time management, planning, and investment. Preparation is the key to success. When you have gone through all the trouble of putting on a big production of a charity event or gala – don’t settle for just selling tickets, be a shooting star. Let everyone see you and look up to you. Freshen your promotional efforts with the above cost-effective strategies and take your event to new heights.
