Residing in both Amsterdam and Dubai, Samuel Onuha has built an entrepreneurial legacy through the menswear brand ICON. Amsterdam, has a luxurious lifestyle, and a stunning collection of over one million dollars in supercars. But how did a young boy begin on this journey from his mom’s attic in a small town at just the age of 18 and get to where he is now?
It wasn’t easy to get this life. Samuel started his career from humble beginnings in the small Dutch village of Wieringen. But with his passion for deviating from the mundane, he pulled it off by starting in e-commerce. Eventually, after starting multiple webshops, Samuel founded the men’s fashion brand ICON. Amsterdam in 2018, which has since rapidly emerged as a trailblazer in men’s fashion, especially in the vibrant streetwear scene of the Dutch capital.
Seven years later, in 2024, Samuel is now 25, and his brand Icon has sold hundreds of thousands of items and is currently doing over $25.000.000 a year, with the number of sales increasing every day. Samuel even received a prestigious award from his website host, Shopify, for making over 100,000 sales.
Samuel has been able to make such a big impact alongside his brother Ruben in men’s fashion by designing clothes that fit well and enhance the wearer’s style—a mission that ICON. Amsterdam has taken to heart. The brand specializes in modern essentials championing uniqueness and self-expression, enabling every man to feel like the alpha of his world. Through meticulous tailoring, ICON. Amsterdam ensures that each piece fits impeccably and accentuates the wearer’s silhouette, boosting confidence and presence.
Photo Courtesy: Samuel Onuha
This brand’s revolutionary approach to men’s fashion caters mainly to the modern man who balances professional commitments with an active social life and personal style demands. ICON. Amsterdam’s collection ranges from trousers and denim jeans to sweaters, jackets, and caps—all designed with the dynamic lifestyle of their clientele in mind.
At the core of Samuel’s philosophy is the conviction that clothing should empower the wearer. This is reflected in their dedication to producing high-quality, accessible garments. By striking a balance between affordability and luxury, ICON. Amsterdam makes sophisticated wardrobe essentials attainable for every man striving to project confidence and individuality.
The focus on quality continues beyond the clothes themselves. ICON. Amsterdam prides itself on exceptional customer service, ensuring every client’s smooth and personalized shopping experience. Whether browsing online or visiting their flagship store in Amsterdam, customers are treated with respect and consideration, fostering a sense of community and belonging for the ICON. Amsterdam brand loyalists.
Samuel’s dedication to his craft extends beyond the financial success of ICON. Amsterdam. He actively participates in mentorship programs, sharing his knowledge and entrepreneurial spirit with aspiring young business owners. Samuel believes that giving back and empowering others is essential to success, fostering a spirit of collaboration within the fashion industry.
Looking towards the future, Samuel has ambitious plans to expand ICON. Amsterdam’s global reach. With an eye towards international markets and strategic partnerships, ICON. Amsterdam is poised to become synonymous with high-quality, accessible menswear that empowers men to look and feel their best. Samuel’s journey from a small town to the forefront of men’s fashion is a testament to hard work, dedication, and a passion for creating a brand that inspires confidence in every man who wears it.
Samuel’s journey with ICON. Amsterdam is more than just about clothing—it’s about creating a culture of confidence and distinction, empowering men globally to stand out and feel great in their skin. With each garment, ICON. Amsterdam isn’t just dressing men; they’re inspiring them to meet the standards of their highest selves. Take a look at this link to see Samuel and Ruben’s journeys to get to where they are now.
Published by: Holy Minoza
