Nestled in the vibrant and diverse landscape of Southern California, a remarkable community called “turn” thrives, striving to reshape perceptions and redefine the cannabis industry. They offer a chance to connect people from all walks of life, foster creativity, and inspire a sense of accomplishment. While their journey commences with cannabis, the destination remains wide open. In this exploration of turn, we’ll delve into their ethos, guiding principles, and core values, shedding light on their commitment to inclusivity and change.

A community of support

turn’s ethos centers around creating a haven where people of all backgrounds can feel at ease while navigating the complex world of cannabis. As their special quote states, “it’s your turn.” This phrase encapsulates their inclusive approach, emphasizing that everyone has a role to play in this shared journey.

Guiding principles

• We Are Not the Hero: turn understands that the main character energy doesn’t align with their mission. Instead, they focus on uplifting others, enabling passionate and creative minds to thrive, while offering support to those still finding their way.
• Our Business Is Change: Unlike static industries, turn remains dynamic. They eschew comfort zones, embracing the ever-evolving nature of their field.
• We’re on Offense All the Time: Proactive problem-solving is their forte. Rather than waiting for issues to surface, turn actively addresses them before they become insurmountable.
• This Is as Much About the Battle as the Business: turn acknowledges that breaking from decades-old norms will face resistance. Their unorthodox and sometimes counterintuitive approach challenges the status quo.
• Perfect Results Count, But Not a Perfect Process: In the quest for excellence, turn recognizes that a smooth journey is often elusive. They are willing to break rules when necessary and fight against conventional wisdom to achieve their goals.
• Assume Nothing: turn encourages a culture of open-mindedness. They urge individuals not to make assumptions, as they recognize that mistakes often arise from unwarranted expectations.
• Live Off the Land: Simplification is their mantra for achieving clean and high-quality results. They emphasize making the most of the resources already available.
• It Won’t Always Be Pretty: turn acknowledges that challenges and setbacks are an inevitable part of their journey. They prioritize mutual support, helping each other overcome difficulties and grow stronger.
• No Gatekeeping: turn is adamant about inclusivity. They avoid putting up barriers, complexifying matters, misleading, or denying information. Empathy is their superpower, and they aim to meet people where they are.
• Push Back: turn seeks to add value to people’s lives, rather than merely contributing to the noise. They encourage an independent and innovative approach to their mission.

Photo Credited to: Turn

Core Values

• Confident, Yet Modest: turn’s members are encouraged to display confidence while remaining humble and respectful.
• Be Contrarian When Needed: They appreciate the value of challenging conventional wisdom when it serves a greater purpose.
• Take Chances: turn isn’t afraid to embrace risk and uncertainty in their pursuit of positive change.
• Go with Your Gut: Trusting one’s intuition is paramount in their community, as they believe it often leads to the right decisions.
• Support Everyone: Inclusivity and support for all are central to turn’s core values, emphasizing the importance of collective growth.
• Stay Curious and Kind: They promote an attitude of curiosity and kindness, understanding that these traits lead to continuous learning and harmonious relationships.
• Write It Down: Documentation and communication are key to their success, ensuring clarity and accountability.

Photo Credited to: Turn

turn, a dynamic community in Southern California, defies convention by reshaping the cannabis world. Their ethos of inclusivity, coupled with guiding principles and core values, fosters a nurturing environment where individuals from all backgrounds can thrive. turn’s mission goes beyond cannabis; it’s about reimagining a world where support, empathy, and innovation create a brighter future for all. In their unique journey, they’ve not only embraced change but made it a way of life, proving that sometimes, the best path is the one less traveled.