By: Vera Astashina
Vera Astashina, a prominent figure in the field of aesthetic medicine, brings a wealth of experience and expertise to her practice, PrimaVera Aesthetics. Her journey into this specialized field began with a pivotal moment in her life – immigrating to the US at the age of 21. Starting afresh in a new country, Vera pursued her education and eventually found herself in the dynamic environment of the emergency department at a Level 2 trauma and stroke center in Las Vegas.
The fast-paced nature of emergency medicine provided Vera with invaluable lessons in prioritization and quick decision-making. Every day presented new challenges where split-second decisions could mean the difference between life and death. This high-stress environment honed Vera’s ability to remain calm under pressure and ensure the safety and well-being of her patients.
This experience proved to be a cornerstone in Vera’s transition to aesthetic medicine. While the context shifted from life-saving interventions to enhancing natural beauty, the principles of prioritization and quick decision-making remained integral. Vera’s background in emergency medicine equipped her with the skills necessary to navigate the intricacies of aesthetic procedures, where adverse reactions may arise, albeit on a different scale.
Now, as the founder of PrimaVera Aesthetics, Vera emphasizes the importance of personalized care and attention in her boutique practice. Each patient is treated with the utmost care and consideration, mirroring the VIP treatment Vera believes every individual deserves. Through her journey and experiences, Vera Astashina embodies a commitment to excellence and a dedication to ensuring the well-being and satisfaction of her patients.
You have an incredibly valuable experience to bring into the world of aesthetic medicine. Can you elaborate on why you believe it’s important to choose a boutique practice where each patient is treated like a VIP?
Vera Astashina: Aesthetic injections and procedures, despite their popularity, are medical interventions with potential risks. From fainting episodes to occlusions or infiltrations, complications can arise. Thus, safety remains paramount, highlighting the importance of selecting an injector who prioritizes patient well-being.
How did you transition from emergency medicine to aesthetic medicine?
Initially sparked by personal skin concerns, my interest in the aesthetic industry grew as I witnessed its evolution and the promise of innovative treatments. Transitioning from emergency medicine, I found excitement in the diverse array of technologies and techniques aimed at addressing various skin conditions and aging concerns.
Did you always intend to open a private practice?
No, my journey involved gaining experience in different Medspas to hone my skills and identify my unique offering. Eventually, I established my boutique practice, driven by a desire to provide unparalleled attention and personalized solutions tailored to each patient’s needs.
What does having a boutique practice mean to you?
A boutique practice embodies a commitment to individualized care, fostering a sense of trust and comfort between the practitioner and patient. At PrimaVera Aesthetics, I aim to create a familial atmosphere where patients feel valued and supported throughout their aesthetic journey.
How did you build your practice initially?
Through the support of a small network and the advocacy of satisfied patients, my practice gained momentum. Word-of-mouth referrals and a dedication to delivering natural results solidified my reputation, attracting clients who sought personalized, exceptional quality treatments.
Are you planning on opening more locations?
While expansion is a consideration, maintaining the exceptional level of service synonymous with my practice is paramount. Balancing growth with maintaining personalized care remains a priority, ensuring that each patient continues to receive the attention they deserve.
What is the most exciting treatment in 2024?
CO2 lasers are experiencing a resurgence, offering transformative results when administered with precision. As we navigate the landscape of aesthetic advancements, CO2 lasers are poised to make waves in 2024, promising rejuvenation and revitalization like never before.
In an era where aesthetics intertwine with personalized care, boutique practices stand out as beacons of excellence. Through a journey marked by dedication, innovation, and a commitment to individualized attention, practitioners like myself continue to redefine the standard of care, ensuring that every patient feels like a VIP in their pursuit of beauty and confidence.
In conclusion, it is crucial to recognize the distinct advantages that boutique practices offer in the realm of aesthetic medicine. While larger establishments may tout convenience and accessibility, the intimate and personalized experience provided by boutique practices is unparalleled. At these specialized clinics, patients are not just numbers on a chart but individuals with unique needs and concerns, each deserving of personalized attention and care.
The choice between a boutique practice and a larger establishment ultimately boils down to personal preference. However, one thing remains certain: personalized care should always be a top priority in aesthetic medicine. By prioritizing the individual needs of each patient, practitioners like Vera Astashina at PrimaVera Aesthetics ensure that every individual receives the attention, care, and results they deserve. In the pursuit of beauty and confidence, nothing can replace the value of a truly personalized experience.
Published by: Nelly Chavez
