Russia is set to install a new type of fast food in place of the former McDonald’s restaurants, according to an advertising campaign from the local company that was revealed before its official reopening on Sunday.
McDonald’s Corp announced in May that they are putting their restaurants on sale to one of the company’s local licensees. This will result in a rebranding under a currently undeclared label, with new branding likely coming soon enough.
“The logo depicts the restaurant’s two main symbols: two yellow potato fries and a yellow-orange burger,” stated the press service. “The logo’s green background symbolizes the quality of products and service that guests are used to.”
McDonald’s Russia’s new owner, Alexander Govor, is looking to reopen all of its restaurants within two months and expand by 1,000 locations from the current 850.
Russia’s anti-monopoly service, which supported the buyout, stated that McDonald’s – whose logo is a huge M, best known as the Golden Arches – keeps the right to purchase its Russian restaurants back within 15 years.