People have been clamoring for a better ticketing system ever since Taylor Swift’s Eras Tour’s malfunction last year caused controversy.
The proposed solution is to use blockchain technology to create a fair and transparent ticketing system.
It would be much more difficult for scalpers to purchase numerous tickets and resell them for astronomical prices by using a decentralized platform that allowed for real-time tracking and recording of ticket sales.
Additionally, blockchain technology will allow fans to buy tickets directly from artists and venues, eliminating middlemen and reducing the chance of fraud.
Another possible solution is to implement dynamic pricing. This allows ticket prices to fluctuate based on demand, rather than being locked into a fixed price.
This would make it simpler for fans to buy tickets at a reasonable price and would deter scalpers from buying up large numbers of tickets.
Another solution is to use paperless tickets. This eliminates the need for physical tickets and reduces the possibility of fraud.
Instead, fans used their IDs and codes sent to their mobile phones to access concerts. This way the tickets cannot be resold, making it more difficult for scalpers to buy and resell large numbers of tickets.
Utilizing lottery systems is yet another solution. In order to purchase a limited number of tickets, this would enable fans to participate in a lottery. In addition to removing the need for fans to spend hours in online lines, this would decrease the likelihood that ticket scalpers would purchase a significant number of tickets.
Drop Ticketing Prices
Caity Baser have slashed ticket prices for their upcoming UK tour, a breath of fresh air in an industry that has seen prices skyrocket in recent years. Rising concert ticket prices have become a major concern for music fans as many concert tickets have been slashed in the market.
Many artists and venues have cited the need to combat the impact of streaming on their incomes as a reason for the rising prices.
However, it’s important to remember that the cost of living crisis is affecting people all over the country, and it’s great to see an artist like Caity Baser taking a stand and making her concerts more affordable for her fans.
It’s also worth noting that this is not the first time an artist has taken this approach. Some of the biggest names in music have also lowered their ticket prices to make their concerts more accessible to fans. For example, Ed Sheeran’s UK tour tickets in 2019 were priced between £37 and £88, which is significantly lower than many of his contemporaries.
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Cross-Out the Queues
YellowHeart and Dice are just two examples of companies looking to revolutionize the way concert tickets are sold. By using more advanced technology, they aim to make the process faster, more efficient and less frustrating for customers.
One of the main issues with traditional ticketing systems is their inability to handle large volumes of traffic, leading to long wait times and often crashing websites. With the rise of digital ticketing and mobile devices, the demand for concert tickets has only increased, making this problem even more pressing.
Another issue is the use of bots and scalpers who are able to purchase large quantities of tickets in a short period of time, leaving little for actual fans to buy.
Many companies are now implementing measures to combat this, such as using Captcha verification and limiting the number of tickets that can be purchased per person.
Ticketing Prices and Slot
The issue of ticket scalping, or the reselling of concert tickets at inflated prices, is also a major problem for fans. The use of bots to quickly purchase large numbers of tickets and resell them at a profit has made it difficult for fans to get their hands on tickets at face value.
To combat this, some countries have implemented stricter laws and regulations on ticket reselling, such as capping resell prices or requiring sellers to disclose their identity.
However, some experts argue that the solution lies in the use of technology. Blockchain, for example, can be used to create a transparent and secure ticketing system that makes it harder for scalpers to operate.
Ultimately, it is important for the music industry to find ways to make the ticket buying process fair and accessible for all fans, whether it’s through fairer ticket allocation or the use of innovative technology. Fans should not have to spend hours in virtual queues or overpay for tickets just to see their favorite artists perform live.
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No Hiding Behind the Bush Fees
Service fees, handling charges, and delivery fees can add a significant amount to the cost of a concert ticket. These additional charges, which can range from 10% to 27% of the ticket’s original price, can be a surprise to many concert-goers.
One example of this is a fan who purchased six tickets for Taylor Swift’s Eras tour, only to find an additional $475 charge at checkout. This is not uncommon, and many ticket sellers use these fees to make the initial ticket price seem more affordable.
Industry experts believe that these fees are kept separate to insulate artists from criticism, as the public will blame the ticket sellers rather than the performers.
Bob Lefsetz, an analyst, recently stated, “Fees were created to create another pile of money. Ticketmaster has been paid to take the heat over that for forever, so the public will never hate the act.”
Ticket sellers such as Ticketmaster argue that they want to show customers the full price from the outset, but only if everyone else in the industry agrees to do the same.
In a financial statement last year, Ticketmaster stated, “We have seen all-in pricing adopted successfully in many countries. This only works if all ticketing marketplaces adopt together, so that consumers truly can accurately compare as they shop for tickets.”
Photo: AZ Big Media