Matthew Goldby is not your typical entrepreneur.
After all, how many entrepreneurs can say they started their business off on a joke?
Goldby’s first creation was a cologne that he slapped a picture of his friend’s face on to. Originally meant for another business idea, he decided to call it “Hoss.”
The brand’s name, Hoss, is a word that Matthew heard growing up, and he loved calling people Hoss. Calling someone a Hoss is the highest compliment you can give, acknowledging that they are out there living large, hustling, and soaking in every lesson life throws at them. When someone calls you a Hoss, it’s the ultimate nod of approval, acknowledging that person is living life to the fullest, without reservations and tackling each day head-on.
That feeling of being the Hoss was what he wanted to embody, and as the cologne took off, Matthew thought about how he could create more products that would empower men in their journeys. Hoss Co. grew into a streetwear brand, creating high-quality athleisure and accessories that leave people looking and feeling good.
As athletic clothing style has evolved over the years, athleisure is trendy and fashionable. Not just for the work-from-home-crowd (although that has certainly helped athleisure’s popularity), athleisure and streetwear are effortlessly cool, marrying form and function so that you can look good wherever you go.
Goldby knew he had hit on something good when his brand started being recognized by badass athletes like Max Strus, The Texas Football offensive lineman, Alex Thomas, Chris Streveler and Super Bowl Champ Brian Allen.
With the holiday season coming up, it’s time to start thinking about gifts for your family and friends, and what better than professional athlete sanctioned streetwear? If you have someone who is embodying that Hoss lifestyle, here are our top pics:
- For the fitness enthusiast: Our clothes are designed to be comfortable, breathable, and moisture-wicking, so they’re perfect for any type of workout. Hoss Co. has a wide range of options, from shorts and leggings to tank tops and hoodies. Don’t blame us when your gift receiver tells you people have been checking them out at the gym (okay, blame us).
- For the person who loves to be comfortable: Who doesn’t love a good hoodie or crewneck? The Hoss Co. Unisex Midweight Hoodie is a mix of comfort and function. Soft and cozy on the inside and smooth on the outside for a flawless look.
- For the person who loves accessories: Hats, sunglasses, watches and bracelets…we’ve put the Hoss Co. stamp on these stylish accessories so you can take your outfit to the next level (or just cover up your bed head).
- For the person who has everything: Let them shop for themselves! Gift cards are available in a wide range of denominations, so you can find the perfect amount for your budget.
When it comes to athletic clothing style, there are a few things to keep in mind:
- Choose the right fabric. The fabric of your athletic clothing should be lightweight, breathable, and moisture-wicking. This will keep you cool and dry during your workout and prevent chafing. Look for fabrics like polyester, spandex, and nylon.
- Invest in quality. High-quality athletic clothing is worth the investment. It will last longer, look better, and perform better than cheaper alternatives. Look for brands that use high-quality materials and have a reputation for quality.
- Mix and match. Don’t be afraid to mix and match different pieces of athletic clothing. You can pair a hoodie with joggers or shorts with a tank top. Experiment with different combinations to find what works best for you.
- Accessorize. Accessories can take your athletic clothing style to the next level. A hat, sunglasses, or a watch can add a touch of style to your outfit. Just make sure your accessories are functional and don’t interfere with your workout.
- Be confident. The most important thing when it comes to athletic clothing style is confidence. Wear what makes you feel good and don’t worry about what others think. If you feel good, you’ll look good.
This holiday season, give the gift of comfort, style, and empowerment with Hoss Co. Their clothes are designed to make people look good and feel good, so they’re the perfect gift for anyone on your list. Let them know you think they’re the Hoss.
Shop at bethehoss.com
