
Jennifer Lawrence Launches Her Own Biotech Haircare Brand, Mes°
Jennifer Lawrence haircare brand Mes° debuted in the United States on October 27, 2026, with three products developed with biotechnology company Arcaea. Rather than launching shampoo and conditioner, the actress introduced products for hair repair, root volume and restyling between washes. The launch reveals how her film-set experiences influenced the formulas and campaign. Key Takeaways Mes° launched October 27, 2026, with three haircare products priced from $34 to $52. Jennifer Lawrence developed the brand with Jasmina Aganovic, founder and CEO of Arcaea. The debut collection excludes shampoo and conditioner, focusing instead on hair treatments and styling. Lawrence connected her interest in haircare to years of coloring and heat styling for film roles. The collection is available directly through the brand’s website, with a three-product bundle priced at $120. Jennifer Lawrence launched Mes°, pronounced “mess,” as a consumer beauty venture developed separately from her film projects and fashion endorsements. The Oscar-winning actress spent approximately three years working with Aganovic and Arcaea before the collection became available on Tuesday. The business introduces a different approach to Lawrence’s public-facing work. Rather than appearing solely in promotional campaigns, she helped develop product concepts, test formulas and shape the brand’s creative direction. Mes° Debuts Without












































