
Olivia Culpo Turns New Motherhood Into a 60-Piece Target Collection
Olivia Culpo is extending her lifestyle work into baby retail with Picolette, a 60-piece Target collection launching July 26. Inspired by her first year as a mother, the line combines clothing, feeding items, travel accessories, keepsakes, and birthday pieces. The release shows how parenting experience shaped the assortment and its practical details for American families. Key Takeaways Picolette launches July 26 online and in approximately 1,400 Target stores. The collection includes 60 products, with prices starting at $4.99 and most items costing $18 or less. Culpo said her first year of motherhood changed how she viewed baby products. Target plans additional limited-time Picolette releases during the following year. Olivia Culpo is launching Picolette as a Target-exclusive baby collection built around the routines and milestone moments she encountered during her first year of motherhood. The July 26 release will reach approximately 1,400 stores and Target’s website. Target describes the 60-item assortment as its largest dedicated baby collaboration to date. Picolette includes baby apparel, accessories, mealtime products, keepsakes, gifts, and travel items. Prices begin at $4.99, while most pieces will cost $18 or less. The collection also moves Culpo into a new retail category. Her work has included modeling, media appearances, fashion











































