
Selena Gomez Connects Rare Beauty to a Bigger Wellness Story
Selena Gomez and Rare Beauty are highlighting the brand’s mental-health and accessibility initiatives following Gomez’s appearance at Fast Company’s Innovation Festival in New York. Publicly released figures show that the Rare Impact Fund has raised more than $30 million, while separate accessibility research has helped shape aspects of the brand’s product design. Key Takeaways Gomez discussed Rare Beauty’s mental-health work at Fast Company’s Innovation Festival in New York on Sept. 17, 2026 Publicly reported figures indicate that the Rare Impact Fund has raised more than $30 million Rare Beauty says it directs 1% of its sales to the Rare Impact Fund Accessibility research conducted with Casa Colina involved 57 participants with hand or arm disabilities The fourth Rare Impact Fund Benefit is scheduled for Oct. 14 in Los Angeles Selena Gomez and Rare Beauty Put Mental Health in Focus Selena Gomez appeared with Elyse Cohen, Rare Beauty’s chief impact officer and president of the Rare Impact Fund, at Fast Company’s Innovation Festival in New York. The discussion brought renewed attention to the Rare Impact Fund, which supports organizations working in youth mental-health services and education. Fast Company reported that the fund has raised more than $30 million and works with













































