
Tyla Becomes Kate Spade Global Ambassador in Star-Studded Campaign
Tyla, Kate Spade’s new global ambassador, makes her campaign debut in the fashion label’s Fall 2026 rollout set across New York City. The project brings together music, fashion and a creator-led cast while arriving weeks after the South African singer released her second studio album, A*POP. Key Takeaways Kate Spade New York announced Tyla as its new global brand ambassador on July 30, 2026. Tyla made her ambassador campaign debut in the brand’s Fall 2026 global campaign, released August 11. Bretman Rock and creators from fashion, comedy, food and digital media appear alongside the singer. The campaign centers on New York City and prominently features Kate Spade’s Duo Mini shoulder bag. The rollout follows the July 24 release of Tyla’s second studio album, A*POP. Rather than introducing Tyla through a standalone portrait campaign, Kate Spade placed her inside a larger New York City production. The hero film uses a hide-and-seek concept across the city, with Tyla joined by personalities from music, fashion, comedy, food and digital media. Rupert Sanders directed the campaign film, while Grant James photographed the campaign. According to Kate Spade, the project was developed around the idea of noticing moments of joy in everyday surroundings, continuing the













































