Ryan Stacey, CEO of Tridas, on Building an Online Advertising Empire and Helping Contractors Scale Profitably.
The biggest challenge that local home improvement businesses anywhere in the world face is dominating their local market. It is a major problem in the contracting world, and with the never ending evolution of digital marketing, there’s a common gap in the market across all companies that needs to be solved. 26-year-old Ryan Stacey has made himself an authority figure in online advertising and marketing through his company, Tridas.
Ryan Stacey’s journey began with graphic design, which he has a degree in, and landed him some design gigs with Xbox, Samsung and other household names. He designed marketing material for these companies, and in his bid to find fulfillment, he began to absorb the techniques these larger companies used, and then applied similar strategies to help local contractors grow bigger and become more profitable.
The opportunity for Ryan Stacey to put his skills to use came through his family’s bathroom business. When he joined the business, he hit the ground running by taking over the marketing and advertising sector. Within six months, his impact was noticeable as he took one of their online bath brands from low six figures annually to over $1.7 million using social media and online advertising. He created marketing systems from scratch and implemented them at the company and in all its major services. Being behind the scenes, in the home improvement industry made him realize that many other contractors were struggling with their advertising and marketing. So, he created a plug-and-play program that allows them to integrate his system into their business.
Through his company, Tridas, Ryan Stacey and his team consult and work with contractors worldwide, ranging from one-crew companies to nationwide franchises, to help them achieve growth through online advertising. He pioneered the program “Projects On Demand,” a platform that allows skilled contractors to plug into the same social media advertising system that has generated millions of dollars in sales. The program also gets these contractors more exposure to their ideal homeowners in targeted areas, who are interested in high-quality work. At its core, Projects On Demand allows contractors to start generating their own exclusive opportunities daily, on autopilot, keeping their crews’ schedules full.
Ryan Stacey‘s mastery of social media platforms like Instagram and Facebook has opened the gateway to helping local, residential contractors who need a consistent marketing system to grow their business all year round. “Typically, those who most need our service are the company owners with a crew or two on their team, are confident in selling jobs and exceeding the homeowners’ expectations. But are struggling to figure out how to consistently generate more projects to grow their business in the local community, outside of relying on referrals. We guarantee you will land projects implementing our system and following the process,” Ryan said.
All that Ryan Stacey cares about is helping local contractors break through their glass ceiling and scale their company. His Marketing Talk With Contractors initiative has ensured growth for many contractors, and over the next few years, he hopes to impact more companies worldwide and service every major US city. “The possibilities with social media advertising are limitless, and we will not stop harnessing and creating new ways for contractors to scale online,” Ryan said.
