Beverly Hills Fashion Week 2025 Launches with First California Casting in Beverly Hills
By: UFIRST Production
The road to Beverly Hills Fashion Week 2025 officially began last week, as organizers hosted the first California casting in the heart of Beverly Hills. Held at the boutique of designer Anahit Fashiondrug, the event brought together a mix of emerging talent, digital creators, and beauty queens, offering a glimpse into the caliber and diversity of the upcoming season.
The casting was powered by Tammy Barr and Edgar Saakyan, co-founders of Beverly Hills Fashion Week, a project that has garnered attention for its fusion of elegance, innovation, and inclusivity.
Designer Anahit Fashiondrug, who graciously welcomed the team into her Beverly Hills showroom, was one of last season’s featured designers—closing the previous edition of the fashion week with her signature bold femininity and dramatic silhouettes. Her continued support of the platform highlights the sense of creative community that BHWFW is known for cultivating.
“Anahit was one of the standout designers of last season,” said Edgar Saakyan. “Her boutique provided the perfect atmosphere for our first casting of the year. We’re thankful for her support and continued friendship.”
Unlike traditional castings that focus solely on measurements and walk, this event focused more on personality, presence, and alignment with the fashion week’s identity. The casting brought together not only models, but also influencers, creatives, and public figures whose voices and platforms align with the mission of Beverly Hills Fashion Week.
Among the notable guests and participants were Sayda Word, a respected media personality in the world of pageantry, and Ofir Korsia, the reigning Miss Universe Israel 2024, who added a touch of international flair to the occasion and symbolized the global network that the platform continues to foster.
“Our goal is to identify more than just beautiful faces,” said Tammy Barr, founder of GoldBarr and co-director of the fashion week. “We’re looking for individuals with something to say—models, creators, and ambassadors who bring meaning and magnetism to the runway.”
The casting also marked the beginning of what will be a multi-phase journey leading up to the main event in October 2025, with additional castings and pop-up fashion experiences anticipated for the summer in key cities such as Miami, Las Vegas, and Los Angeles.
As the organizers continue to finalize designer lineups and partnerships for the 2025 edition, this early casting suggests that Beverly Hills Fashion Week is not just returning—it’s evolving. With a growing international network, strong creative vision, and a team committed to excellence, BHWFW is positioning itself as one of the exciting fashion platforms on the West Coast.
“What we saw at this casting is the beginning of something exceptional,” said Saakyan. “From the models to the influencers to the energy in the room—it was everything we hoped for.”
And with October 2025 on the horizon, and a summer full of special projects in the works, all signs indicate a season where Beverly Hills Fashion Week not only showcases fashion—but sets the tone for where it’s heading next.
Published by Jeremy S.
