By: Publicity For Good
Creator of “Just Doing My Best,” Dawn Pfingsten, offers practical advice to support mature women in enhancing concealer application while celebrating their natural beauty
Bell Buckle, TN., (May, 2025) – For women over 50 who often experience concealer settling into fine lines or find it challenging to cover dark circles, social media beauty educator Dawn Pfingsten provides simple, affordable solutions tailored for mature skin. As the founder of the popular platform Just Doing My Best, Pfingsten has become a trusted voice for authentic, age-appropriate beauty advice that meets women where they are, without filters, pressure, or unattainable expectations.
In her latest video tutorial, Pfingsten, 57, highlights two key steps to improving concealer results: using a color corrector and adjusting how concealer is applied. Her methods are particularly helpful for women who feel like they’ve tried every product without success.
“If you’ve bought numerous concealers and still feel, ‘I can’t find the right one for me,’ you’re not alone,” Pfingsten says. “Our skin has changed—it’s not the same as it was years ago, and neither are the challenges we face.”
Pfingsten’s approach begins with using a color corrector before applying concealer. She explains that this step can help neutralize discoloration, such as redness or dark circles, potentially reducing the amount of concealer needed, resulting in a more natural, less likely to crease finish. For lighter skin tones, she suggests a pink or peach-toned corrector, while deeper skin tones may find orange-based shades more effective.
One of her go-to products is the Makeup Revolution Eye Brightener, which she describes as both effective and affordable. “It helps neutralize the redness before you apply concealer,” she explains. “You might use half the concealer you normally do because the color corrector has already done much of the work.”
Pfingsten’s second tip addresses a common application pitfall: using too much product too quickly. Instead of applying concealer directly to the under-eye area, she recommends placing a small amount on the back of the hand and picking it up with a brush for more precise placement. The technique aims to minimize product buildup and could help reduce the appearance of texture and fine lines.
Her preferred concealer is the Catrice True Skin High Cover Concealer, which retails for around $7. Pfingsten applies it only in key areas—the inner corners of the eyes, the outer edges, and near the nose—then allows it to sit briefly before blending. This pause, she says, can make a noticeable difference.
“Often, we put concealer on and start blending it out immediately,” she explains in the video. “That can sheer it out, leaving minimal coverage, so we add more. Before you know it, you’ve applied too much, which may lead to caking, creasing, or cracking under the eyes.”
By using less product, waiting for it to set, and blending gently with a ring finger, Pfingsten’s method aims to help women achieve smoother, more consistent results with fewer steps and less waste.
Through her platform Just Doing My Best, Pfingsten continues to foster a loyal community of mature women who appreciate her candid advice and budget-conscious beauty tips. Her content spans skincare, makeup, hair care, and lifestyle encouragement, all designed for the unique needs of women over 50. With each tutorial, she emphasizes that aging is not something to fight, but something to embrace with grace, confidence, and a touch of creativity.
Pfingsten’s increasing influence in the beauty and lifestyle space positions her as a respected voice for the over-50 demographic. Her focus on inclusivity, relatability, and authenticity stands out in a market often dominated by youth-centric messaging.
Through Just Doing My Best, she has built a growing community of women seeking practical solutions tailored to their lives and skin. Explore her advice and more tips on her website: JustDoingMyBest.com, and follow her on Instagram and Facebook.
About Dawn Pfingsten and Just Doing My Best
Dawn Pfingsten is the founder of Just Doing My Best, a fashion blog focused on uplifting middle-aged women through style. Based in Bell Buckle, TN, Pfingsten uses her platform to share practical fashion advice, highlight affordable beauty products, and document her personal journey as a wife, mother, and military veteran. For more information about Dawn Pfingsten and Just Doing My Best, visit www.justdoingmybest.com and follow her on Instagram, Facebook, and YouTube.
For media inquiries, contact:
Heather DeSantis Holmes
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Disclaimer: The beauty tips and product recommendations shared in this article are based on personal experience and opinion. Results may vary depending on individual skin type and condition. This content is for informational purposes only and does not substitute professional dermatological or medical advice. Always perform a patch test before trying new products, and consult a skincare professional if you have specific concerns.
