By: Moxie Media Marketing
In an ambitious infusion of music, philanthropy and cross-generational culture, Kenneth W. Welch Jr. is set to shake up the entertainment scene by year’s end. The dynamic CEO of Moxie Media Marketing plans to launch his “Harmony of Generations” concert series, celebrating talent across ages while giving back.
These events aim beyond star-studded performances to bridge generations through song. Welch’s vision engages mega-famous artists alongside fresh up-and-comers, blending experience with youthful energy. Fans can expect electrifying shows pairing their favorite idols with the next big names about to take the industry by storm.
“Music has a transcendent quality, able to unite people across backgrounds. With ‘Harmony,’ a concept being exploited with an aim at a Global Audience is what we want to channel that power not only to spotlight emerging artists, but to support impactful causes, benefiting the largest groups possible across our Global Society” explained Welch.
True to his philanthropic leadership, Welch perceives donating nearly all proceeds to various nonprofits. Ranging from arts education to environmental sustainability, these charitable partners reflect the diversity of societal issues close to his heart. By providing 90% of all proceeds, as a “Bench-mark,” Welch sees a bright new future for real change and support for all peoples affected through Non-Profits reach, and efforts towards delivery of their intended action items.
The combination of pulsing concerts and fueling good resonates with Welch’s own background leading change as an inventor and CEO. Maximizing on his background and experience has his current venture, Moxie Media Marketing, Inc., set to steer branding and organization operations for maximum reach. Yet long before rising to an executive business role, Welch demonstrated technical creativity, design, and discovery skills leading to several patents related to green energy systems.
His passion for sustainability now carries over to reinventing traditional concert production models as well. In line with eco-standards, the series implements measures like energy production, alternative directions such as wave power, water movement systems, recycling sources aimed at responsible waste management to nearly all critical initiatives needing responsible implementation worldwide. Support for minimizing environmental impacts behind the scenes allows the shows’ “Infectious New Age Energy Sources” and programs to shine. This integration of tech and traditional concerts allows for information dissemination, emerging as a symbiotic relationship toward problems and solutions that plague today’s societies, achieved by using the influence of the large and involved crowds drawn by such concerts and concerns being exploited by fantastic musical artists and sound, unifying impactful issues relatable to all.
“Understanding that today’s young artists are increasingly outspoken on social and environmental issues makes using these concerts as supporting systems a larger platform for their own narrative, in addition to advocating charities, while also adopting green practices in the mix, becoming a platform for positive change,” noted Welch.
Photo Courtesy: Moxie Media Marketing
A Symphony of Talent: A Unique Blend of Musical Experience and Freshness
At its heart, Welch’s “Harmony of Generations” concept bridges musical legends with newly emerging talents. For audiences, this innovative approach promises an electrifying mix of genres and styles across both veteran chart-toppers and tomorrow’s rising stars.
The concert lineups showcase once-in-a-lifetime collaborations between artists of different eras fans would rarely expect to share a stage. Iconic bands who defined previous decades are set to perform alongside current fan favorites and fast-rising talents tipped as the next household names.
In all cases, Welch designs dynamic pairings where both mega-famous and rising talents harmonize in creative synergy. Audiences will gain equal appreciation for enduring legends who laid the genre foundations alongside the prodigious next generation building upon their legacy.
“It’s about mutual inspiration across ages and acknowledging the shoulders we all stand on creatively,” Welch said. “When critics called rap just a fad in the 1980s, groundbreakers like Public Enemy, N.W.A. and Queen Latifah pushed boundaries and carved space for hip hop’s explosive growth. Now we have hugely talented MCs today like Megan Thee Stallion unapologetically owning the expression of female power – something previous generations struggled to achieve.”
He continued, “We have to acknowledge all pioneers such as those in women’s rights, civil rights, LGBTQ equality along with our “futuristic inventors” and today’s leading entrepreneurs, who came before and made today’s progress possible. And we also must cheer today’s history-makers leveraging global progress to drive positive change for all. The ‘Harmony’ concept celebrates both.”
Philanthropy Through Music: Supporting Noble Causes
Altruism runs strong as a central theme within the concert series as well. In line with Welch’s philanthropic leadership, using proceeds from the “Harmony of Generations Concept” staged events will go to various charitable foundations. Ranging from arts programming to environmental sustainability research, these nonprofit partners reflect critical issues close to his heart.
“Music has this incredible power to rally people towards progress. The ‘Harmony’ concert concept harnesses that inspiration through performances serving the greater good,” Welch said. “We’re directing funds to organizations creating meaningful change in everything from youth arts education to clean energy access along with improving the quality of life in all developing nations. Cause-focused entertainment on this scale helps spark wider ripples of impact along with global awareness of societal issues.”
The list of potential beneficiaries aligns with Welch’s own multifaceted business ventures driving social responsibility alongside profits. Green energy engineering firm Global Oceanic Corporation, which Welch founded and helms as President & CEO, pledges to donate a share of proceeds to nonprofits, establishing their “Alternative Energy Partnerships” and providing renewable electricity access and clean water solutions for underserved societies worldwide.
Likewise, Moxie Media Marketing promises to extend contributions from the concert series to programs like arts education charity Grammy in the Schools. Their immersive music programs foster the same next generation of creative talents that Welch’s events celebrate on stage.
Other recipient partners may include sustainability leader Kiss the Ground, wildlife conservancy African Wildlife Foundation, clean water provider charity:water and climate justice defender Greenpeace among others. Each organization affirms that music opportunities like this brings people together to advance as shared priorities across multi-cultural generations.
In every case, Welch insists that funds directed to causes should outweigh typical profits. “Music should serve more than just making money, but driving progress. These concerts spotlight positive change just as much as great talent,” he emphasized, “so their value should provide both.”
Sustainability in the Spotlight
In further alignment with his sustainability principles, Welch has green-lit wide-ranging initiatives to make his concerts environmentally friendly at every level. From solar energy sourcing to eco-conscious vendors and waste diversion, the events lead by example in minimizing footprints even amidst massive crowds.
“I came up designing renewable energy systems that work harmoniously with the planet. I believe industries across the board need to apply that same ethos through green standards!” Welch said. “With these concerts supporting environmental nonprofits already, running sustainably behind the scenes creates crucial alignment along with a consistency to the morals and standards set in this model.”
The concert series uses its high-profile platform to educate attendees on lifestyle changes that reduce emissions. Creative social media campaigns and venue animations showcase small steps everyone can take for collective impact. Welch plans for performers to reinforce these themes on stage as well.
“With young people especially concerned about climate threats, this is so key to activating within music culture. We make sustainable actions fun and part of the experience,” noted Welch.
Moxie Media Marketing: The Driving Force
Pulling off concert events at such unprecedented scale and purpose requires masterful coordination behind the scenes. Enter Moxie Media Marketing mid-2022 with two events supported by Kenneth Welch’s success-proven style led to acquiring the advertising firm he helped co-develop as its new CEO and owner in late 2023.
Moxie lends its branding brilliance and digital media expertise to organize every facet of the series for smooth execution. The agency oversees all creative direction, artist relations, promotions, sponsor partnerships and nonprofit outreach that these multifaceted events entail.
The company’s industry-leading social advertising secures ideal exposure and viral momentum across digital platforms and entertainment press in the months preceding each concert. Moxie’s analytics-savvy social teams have a knack for catalyzing Internet excitement, with their campaign already amassing major early buzz for the “Harmony Concept.”
The agency likewise helms VIP hospitality and travel packages for celebrity guests across music, film, media and business spheres. This affluent demographic helps attract high-dollar corporate sponsorships that will supercharge charitable fundraising and enhance their red-carpet events.
True to Moxie’s reputation for purpose-driven marketing, messaging foregrounds social impact as much as musical performances. “These events celebrate our shared future guided by mutual care, compassion and co-creation across generations. Moxie helps broadcast that unifying vision to global audiences,” Welch said.
The Legacy of The “Harmony of Generations” Concept
The visionary concert initiative looks to spark a crowd-driven movement that reverberates long after 2024. By braiding blockbuster performances with ethics, Welch ultimately seeks to realign profit motives in entertainment with community spirit, change and benefit to all societies.
The model challenges assumptions that concerts must generate revenue only for individual gain or private jet-set lifestyles. Instead, good music and goodwill harmonize in synergy where everyone prospers together.
Welch believes the series sets a new standard where social responsibility grows as an expectation alongside entertainment value. “We demonstrate how harnessing music’s reach for positive change is just good business. Purpose and profits absolutely can govern hand in hand,” he said.
If reactions are any indication thus far, the appetite for this reframe runs strong and spans generations. Both upstart activists and old guard influencers crave leadership leveraging media for more than likes or lucre alone.
“We all owe gratitude to those who came before us as much as those who come after,” Welch continued. “‘Harmony’s’ Concept celebrates that endless cycle of inspiration lifting all of us forward together.”
And as hype crescendos towards this visionary concert closeout of 2024, the promise of an electrified new era shimmers. Something awakens here at the intersection of music and meaning – a cultural phenomenon led by one CEO virtuoso conductor.
Yet Kenneth W. Welch Jr. would insist first violins never eclipse accompanists in an orchestra. For him, the shared future sings most beautifully when harmonized across ages and stages united as one. This concert series may soon spark that singular symphony the world has been waiting for.
Published By: Aize Perez
