Competence alone isn’t enough to gain influence and recognition. Laurens Tijssen, demonstrates that true influence requires a blend of strategic positioning and pre-influence tactics. In this article, we will explore the core elements of Tijssen’s methodology that enable entrepreneurs to transcend mere competence, focusing on the power of strategic positioning, leveraging pre-influence, and the importance of continuous value delivery.
Tijssen emphasizes the need for entrepreneurs to position themselves as thought leaders in their industries. This involves identifying unique selling points and consistently showcasing expertise through various channels. Pre-influence, or establishing a presence before directly engaging with the audience, is another critical aspect of his approach. This can be achieved through content marketing, social proof, and networking.
Crafting a Pre-Sold Clientele through Strategic Positioning
Strategic positioning is crucial for standing out in a crowded market. The cornerstone of Laurens’ approach is his emphasis on pre-influence, a technique that prepares the market to receive a brand with established confidence and interest. Tijssen ensures that potential clients are already familiar with and inclined toward his brand’s value proposition even before the first meeting. This strategy not only streamlines the sales process but also significantly enhances the effectiveness of customer engagement.
Building Credibility Before Engagement
Authority in the digital realm is seldom accidental. Laurens Tijssen’s strategic use of his extensive experience and professional collaborations has established him as a credible authority before any direct interaction with clients. This preemptive credibility is achieved through carefully curated public appearances, publications, and online content, laying a foundation of trust and expertise that precedes him in any business venture.
Harnessing the Power of Personal Branding and Visibility
A pivotal element of gaining influence is the ability to effectively share who you are. For Laurens Tijssen, competence alone isn’t enough; it’s about visibility and turning your name into a brand. Personal branding involves making sure that people know who you are, because without proper visibility, even the most competent individuals remain unknown and unnoticed.
Laurens takes this concept a step further by creating the most powerful positions for entrepreneurs. He provides them with the “red carpet effect,” crafting situations where they can present themselves as their most powerful selves. By strategically showcasing their strengths and successes, Laurens ensures that these entrepreneurs are not only visible but also compelling and influential, significantly enhancing their ability to attract and retain clients.
Laurens Tijssen’s integrated strategy of pre-influence and authoritative positioning enables entrepreneurs to establish a formidable presence in their market. By adopting these principles, businesses can ensure that their first interaction with potential clients is built on a foundation of respect and recognition, paving the way for successful engagements and long-term influence.
This approach not only captures the attention of potential clients but also establishes credibility and trust. By the time direct interactions occur, clients already perceive the entrepreneur as a knowledgeable and reliable authority. This strong initial impression facilitates smoother negotiations, higher client retention, and a greater likelihood of positive word-of-mouth referrals, potentiallyleading to sustained market influence and business growth.
Published by: Khy Talara
