Privacy Without Secrecy: How Public Figures Can Protect What They Have Built

A New Orleans tax attorney explains the difference between privacy and secrecy for people with public profiles. The feature shows how lawful structure, insurance and a disciplined team lower exposure to claims, and why protection must be arranged before a dispute begins.

By Dr. Tamara Patzer

Fame brings an odd side effect. People assume you are wealthy, they assume you are an easy target and they assume they know where you live and what you own. Some of those assumptions are wrong and a few are dangerous. Todd M. Villarrubia, a New Orleans attorney who focuses on tax and estate planning, tackles the subject in Entrepreneurial B.E.A.S.T. Mode™ with a line that sets the ground rules: “Asset protection isn’t about secrecy or hiding assets.”

What is the difference between privacy and secrecy?

Privacy is the right to decide what the world sees. Secrecy is an effort to conceal facts from people who are entitled to them, such as tax authorities or courts. A legitimate plan aims for the first and avoids the second. Reports are filed, taxes are paid and records are kept. What changes is how assets are owned and who can reach them.

The distinction matters because shortcuts sold as privacy tools often fail, and the failure can be costly. A sound structure can be explained to a judge without embarrassment. If a plan only works when no one looks at it, it is not a plan.

Why do public figures attract claims?

Because they are visible, and visibility suggests resources. The book is blunt about it: “Plaintiffs do not seek fairness; they seek deep pockets.” It also treats suits as an ordinary part of business life.

A public figure may face claims from many directions, such as a contract partner, a former employee, a person injured at an event or someone who objects to something said online. Most are not about the merits as much as about who can pay. That is why the structure of ownership matters as much as the facts of the dispute.

How large is the group of people who might benefit from planning?

Larger than the famous. The Federal Reserve’s distributional accounts, reported through FRED, show about $60.3 trillion of net worth held by the top 1 percent in the second quarter of 20261. Many in that group are not widely known. They are business owners, professionals and investors whose names appear on documents, not in headlines.

The author reminds readers that wealth is not about fame: “Membership doesn’t require a Gulfstream; it simply requires having built or accumulated significant financial power.” The tools in this article apply to a local business owner as much as to a performer.

What does lawful structure look like?

Separate entities for separate risks. The book states the principle simply: “The principle is simple: separate entities for separate risks.” A person might hold the brand and the income in one company, real estate in another and investments in a third. Each entity has its own records, bank account and purpose.

Entities also carry different tax treatment. The IRS explains the entity classification election on Form 88322, and the right choice depends on the facts. A family should expect its attorney and accountant to decide that together.

Ownership of a home, vehicles and valuable property also matters. Exposure tends to grow with holdings, since every property adds both cash flow and potential liability. Insurance and sensible titling reduce that exposure.

When must protection be arranged?

Before trouble. The book states the rule clearly: “These vehicles must be established before claims arise to provide effective protection; they offer no protection against existing liabilities.” A transfer made after a claim has been threatened can be challenged by a court. The time to build structure is a quiet period, for ordinary business reasons, with documents that explain why.

A person who is already facing a dispute should seek legal advice about what is possible. Some steps remain available, and others do not.

What else belongs in a privacy plan?

Practical points that people overlook. Property can be held in a way that does not display a home address in public records. Staff and contractors can sign confidentiality agreements. Online accounts can be protected with strong security. Family members can be coached on what to share. Public records, social media and data brokers can all reveal more than people expect, and some of the steps to limit that are inexpensive.

None of this replaces legal structure, and none of it requires secrecy about money from the people entitled to see it. It reduces the amount of material that can be used against you or your family by people with no legitimate claim. It also lowers the temperature at home, because family members know what to say, what to ignore and whom to call when a stranger asks about money.

Who should run the plan?

A coordinated team. The SBA counts 36,207,130 small businesses in the United States3, and many public figures run businesses that look much the same as theirs. The difference is the volume of attention. A team that includes an attorney, an accountant, an insurance professional and a financial adviser should meet together regularly and share one list of entities, accounts and policies.

The book names the underlying risk: “Concentration without protection is not strength; it’s exposure.” Spreading ownership across properly built entities, with insurance and records to match, is how a visible person lowers the risk.

What is a sensible first step?

List what you own and how you own it. Mark anything held in your personal name. Ask your attorney which items belong in a separate entity and which are better left alone, and ask your insurance professional whether coverage matches the exposure. Then set a date to repeat the exercise each year.

Common questions

Can I keep my address out of public records? There are lawful ways to reduce what appears. Ask your attorney what is available in your state.

Will an entity make me immune to claims? No. It can limit what a claim reaches if it is set up and run properly, and it does not cover everything.

Is this legal everywhere? Rules differ by state and country. Seek legal advice before acting.

Sources

  1. Federal Reserve Distributional Financial Accounts, Net Worth Held by the Top 1% (FRED)
  2. Internal Revenue Service, About Form 8832, Entity Classification Election
  3. U.S. Small Business Administration, Office of Advocacy, Frequently Asked Questions About Small Businesses 2026

About the author. Dr. Tamara Patzer is a publisher and former newspaper editor. She was on the staff of The Charlotte Sun when it was named a 2005 Pulitzer Prize finalist for its Hurricane Charley coverage.

About the source. Todd M. Villarrubia is an attorney with an LL.M. in Taxation and a Juris Doctorate. He is an Accredited Estate Planner, a Board Certified Expert in Estate Planning and Administration, and a Fiduciary Investment Advisor Representative. He is the author of Entrepreneurial B.E.A.S.T. Mode™. Wealth Planning Law Group, 101 W. Robert E. Lee Blvd., Ste 404, New Orleans, LA 70124. Phone: 504-982-8207; email: todd@lawealthplan.com; website: https://lawealthplan.com/?utm_source=newsanchored&utm_medium=famous-times&utm_campaign=family-office

Attorney advertising. Sponsored feature written on behalf of Todd M. Villarrubia. This article is general information, not legal or tax advice, and reading it does not create an attorney-client relationship. Results vary.

Understanding the $7,800 AE Tax Advisors Advisory Engagement: What’s Included and Why It’s Structured This Way

The pricing of tax advisory services is one of the more confusing areas of the professional services market. Some firms charge hourly with no defined deliverables. Some charge per return with no ongoing relationship. Some charge per-strategy with no integrated planning.

Some charge nothing upfront but bill significant fees on outcomes. The result is that prospective clients often have difficulty understanding what they’re actually buying when they engage a tax advisor.

AE Tax Advisors has built its pricing around a defined annual engagement fee of $7,800. The structure is deliberate, the inclusions are specific, and the reasoning is worth surfacing for any business owner or high-income professional thinking about how to evaluate tax advisory engagements.

The annual $7,800 fee at AE Tax Advisors covers a defined scope of work that includes several specific components.

The first component is the proprietary 3-Year Tax Lookback. Every client engagement begins with a structured review of the client’s three most recent tax returns. The lookback identifies missed deductions, incorrectly classified expenses, unused credits, and structural inefficiencies that produced excess tax in prior years. Where catch-up opportunities exist, the firm executes them through amended returns under Form 1040-X or Form 3115 procedures as appropriate.

The second component is the strategic tax plan. Based on the lookback findings and the client’s current and projected tax situation, AE Tax Advisors delivers a comprehensive forward-looking tax plan. The plan includes specific IRC-cited recommendations for each strategy, estimated dollar savings for each component, and a phased implementation timeline showing what should be executed in which quarter of the upcoming year and beyond.

The third component is the quarterly check-ins. Strategic tax planning is not an annual event. Tax situations evolve across the year, new income events, business developments, equity vests, real estate transactions, family changes. The quarterly check-ins ensure the plan stays aligned with the actual situation rather than drifting away from reality as the year progresses.

The fourth component is the mid-year tax projection. Around mid-year, AE Tax Advisors runs a projection of the expected full-year tax outcome based on year-to-date data and projected remainder. The projection identifies any adjustments needed to optimize the year end outcome, accelerating or deferring income, executing tax-planning transactions, adjusting estimated tax payments, while there is still time to act.

The fifth component is the direct advisor communication throughout the year. Clients can reach their advisor with questions and planning conversations as situations arise. The structure means clients do not wait for the next scheduled meeting to discuss tax implications of decisions they’re making; they get input in real time.

The sixth component is the ongoing monitoring of tax law changes. The tax code changes frequently through legislation, regulations, and court decisions. The firm monitors these changes and identifies the implications for each client’s specific situation, communicating relevant changes and adjusting plans as needed.

The seventh component is the implementation coordination. AE Tax Advisors does not just recommend strategies and leave the implementation to the client. The firm coordinates with the client’s other professionals, local CPAs, estate planning attorneys, financial advisors, to ensure recommended strategies are properly implemented and filed in the appropriate jurisdictions.

The pricing structure has several specific advantages over alternative models.

The first advantage is the predictability. The $7,800 annual fee is fixed regardless of the volume of work required. A client whose tax situation requires more advisor time across the year does not face billing surprises. The fixed fee aligns the firm’s incentives with the client’s outcomes rather than with the volume of billable activity.

The second advantage is the year-round access. Clients who need their advisor in October for a transaction-related question, in February for a tax projection update, and in June for a mid-year planning conversation get all of these as part of the engagement rather than as separately billed events.

The third advantage is the integrated work. The strategic plan, the implementation, the quarterly check-ins, the ongoing communication, and the law-change monitoring all work together rather than functioning as separate billed services. The integration produces outcomes that fragmented engagements cannot match.

The fourth advantage is the cost relative to the savings produced. For the client profiles AE Tax Advisors serves, business owners with $500,000+ in annual revenue, high-income professionals with $300,000+ in earnings, real estate investors with substantial portfolios. The firm’s clients are not paying for the engagement in the absolute sense; they are reallocating capital from unnecessary tax to deliberate strategy, with the engagement fee being a fraction of the resulting savings.

The cost segregation studies that AE Tax Advisors executes for real estate investor clients are priced separately based on property type, complexity, and value. This pricing reflects the engineering and analytical work specific to each property, which varies significantly across properties.

For business owners and high-income professionals evaluating tax advisory engagements, the AE Tax Advisors $7,800 structure represents one of the clearer pricing models currently available in the high-end tax planning category. The inclusions are defined. The work is integrated. The outcomes are measurable. And the team, IRS Enrolled Agents and licensed CPAs led by Christina Nortman, delivers the work to a consistent standard across the firm’s nationwide client base.

Disclaimer: The information provided in this article is for general informational purposes only and should not be construed as financial, tax, or legal advice. While the article aims to highlight common strategies and trends, it does not consider individual circumstances. Readers are encouraged to consult with a qualified professional for advice tailored to their specific situation.