By: Dr. Connor Robertson
Philanthropy has long been associated with foundations, nonprofits, and high-net-worth donors. But in recent years, a subtle transformation has been unfolding: private sector problem solvers are increasingly participating in roles traditionally held by public or charitable institutions. And they’re not just making financial contributions. They are beginning to lend their operational insights, systems thinking, and entrepreneurial drive to help address some of society’s deeply rooted challenges. This isn’t merely charitable activity—it reflects a potential shift in how community responsibility is shared across sectors. Business leaders are offering not only surplus capital but their core competencies to create lasting value. This article explores the emerging and increasingly relevant role of private sector professionals—especially small business owners and founders—within philanthropic ecosystems. Not just as financial supporters or event sponsors, but as collaborators, advisors, and system-oriented contributors.
Defining the Ecosystem
Before diving deeper, let’s clarify what we mean by a philanthropic ecosystem. It’s broader than just “the nonprofit world.” It includes: Nonprofits and NGOs delivering direct services; Foundations and donors providing capital; Local governments managing infrastructure and public services; Educational institutions preparing future leaders; Faith-based organizations organizing volunteers and community resources; Private companies offering time, tools, talent, and treasure. For this ecosystem to function effectively, participants benefit from contributing their unique strengths. And increasingly, the distinctive value offered by the private sector may lie in its approach to problem-solving—not just funding.
Why Private Sector Talent Is Needed Now
Nonprofits are often driven by powerful missions but may face limitations in resources. Many operate in complex regulatory environments with lean teams, aging tech infrastructure, and a growing demand for measurable results. While passion fuels the work, structured processes and systems may be difficult to maintain—not due to incompetence, but due to external constraints. That’s where private sector leaders can offer complementary support. They have experience building scalable systems; They apply operational discipline under pressure; They are accustomed to tracking performance through data and KPIs; They often operate in environments that reward innovation and efficiency. Bringing these capabilities into philanthropic efforts has the potential to strengthen—not overshadow—the mission.
Examples of Private Sector Contribution (Beyond Donations)
1. Process Optimization
Business operators can help nonprofits streamline workflows in areas like volunteer management, grant reporting, or service delivery. Example: A logistics company collaborating with a food bank to redesign its inventory and delivery model, helping reduce waste.
2. Technology Implementation
Entrepreneurs can provide guidance on CRM systems, dashboards, or workflow automation tools. Example: A SaaS founder co-developing a custom intake system for a mental health nonprofit, which later led to shorter processing times.
3. Strategic Planning
Business strategists can assist with scenario planning, board facilitation, and OKR frameworks. Example: A fractional COO volunteering quarterly to help a community organization develop a 3-year roadmap.
4. Workforce Development
Companies can partner with nonprofits to create skills-based pathways to employment. Example: A trades business launching a six-week training program for underemployed adults, in coordination with a local shelter.
5. Procurement and Supplier Access
Companies may use their vendor relationships to improve nonprofit access to essential supplies. Example: A general contractor working with a materials vendor to provide discounted building supplies to a women’s shelter.
The Mindset Shift: From Donor to Operator
Traditionally, many business leaders have viewed philanthropy as a side activity, a tax deduction, or a branding effort. But what if we reframed it? What if business owners asked: “Can my systems or methods be of use here?”; “Is my thinking potentially more impactful than a one-time donation?”; “What if nonprofit inefficiencies could be addressed through practical, scalable solutions?” At www.drconnorrobertson.com, I encourage entrepreneurs to reimagine themselves not just as donors, but as co-creators of community solutions within the broader philanthropic framework.
Philanthropy May Benefit from More Operators
Nonprofit spaces are filled with passion and visionary goals. What is sometimes lacking is execution—not due to intent, but due to bandwidth and resources. Private sector leaders can help bridge this gap. Not only ideas, but implementation support; Not only strategies, but structural assistance; Not only vision, but process verification. Think of it this way: if a nonprofit is seeking to “scale impact,” then a business operator can function as a temporary COO of social change, supporting the growth of systems that help missions thrive sustainably.
Why This Especially Applies to Small Business Owners
You don’t need to be a venture-backed tech founder to make a meaningful contribution. In fact, local small business owners often have unique, context-specific strengths. They’ve learned: How to manage tight budgets; How to build and retain purpose-driven teams; How to engage diverse stakeholders and build trust; How to remain agile in unpredictable environments. These are not just “soft skills”—they are adaptive capabilities that many nonprofits can benefit from.
How to Get Involved as a Private Sector Problem Solver
1. Identify Local Needs
Start with causes that resonate with you. What persistent community issues do you notice? Who is already working on them?
2. Offer Time, Not Just Money
Reach out with specific offers: “I can help design a more efficient intake process” or “I’d be happy to facilitate a workshop on budgeting or hiring.”
3. Don’t Pitch—Listen
Begin with humility. Nonprofit leaders usually understand their challenges well. Ask how you can support, rather than prescribe solutions.
4. Start Small
You don’t have to revamp an entire organization. One system, one project, or one problem area is a meaningful start.
5. Involve Your Team
Encourage your staff to contribute their expertise as well. This not only fosters engagement but aligns your company culture with broader community values.
The Long-Term Payoff
Business leaders often ask: “What’s the return on this?”
Here are a few possible outcomes: A stronger, more resilient local economy and community; A business brand associated with integrity and purpose; Employees who feel proud of where they work; Collaborative partnerships across sectors; A reputation rooted in service—not just sales. And maybe, a quiet but meaningful fulfillment that comes from applying your skills in ways that extend beyond profit.
Final Thoughts: Don’t Just Give. Consider Helping Build.
Philanthropic ecosystems don’t only need donors—they benefit from doers. From problem solvers. From people who know how to build. They benefit from the same energy that grows startups, sustains small businesses, and turns raw ideas into functioning systems. That energy exists in the private sector. It might exist in you. So next time you consider writing a check, consider also asking: “What capability can I share that might create lasting infrastructure for others?” Because that’s where durable impact often begins—not on the event stage or the donation receipt, but in the background systems that help communities function and grow.
About Dr. Connor Robertson
Dr. Connor Robertson is an entrepreneur, advisor, and advocate for collaborative, systems-oriented approaches to social impact. He believes the private sector holds underutilized potential to strengthen the infrastructure of philanthropic work—and that small business owners can play a pragmatic and transformative role. Learn more at www.drconnorrobertson.com
Disclaimer: The views and recommendations expressed in this article are based on professional experience and are intended for general informational purposes only. They do not constitute formal legal, financial, or nonprofit consulting advice. Readers are encouraged to consult with qualified professionals and local nonprofit leaders before engaging in any philanthropic initiative.
