Day: November 12, 2023

Host: Olga, your journey into the world of fashion and PR inspires many. Tell us, how did it all start?

Olga Amraie: My journey began with a love for art and a desire to create beauty around me. Initially, these were small projects, but over time I realized that fashion and PR are powerful communication tools. I wanted not just to create looks but to share ideas.

Host: How did you come up with the idea of merging fashion and cinema?

Olga Amraie: It came as an insight: fashion and cinema have always gone hand in hand, but few have dared to combine them on one platform. I wanted to create a space where each outfit tells a story, much like in a film.

Host: What are your impressions of collaborating with SAS Movie Studio?

Olga Amraie: It was an incredible experience. The movie studio provided us with the resources and platform to bring our boldest ideas to life. We were able to work with talented actors and create something truly unique.

Host: In your opinion, what is the secret to successful PR in the modern fashion industry?

Olga Amraie: The secret is authenticity and storytelling. It’s essential to find unique ideas and implement them in such a way that people feel a connection with your brand.

Host: What was your goal in creating The LA Fashion Show, and what did you want to convey to the audience?

Olga Amraie: My goal was to create not just a fashion show but a cultural event, where each outfit reflects a particular story or idea. I wanted to show that fashion is not just clothing but also a means of expression.

In the photo, you can see the tallest models in the world. I am 5’5″, and they are around 6’9″

Host: Why did you choose For The Stars Fashion House as a participant in The LA Fashion Show, and what was it like working with them?

Olga Amraie: People need spectacle. The fashion industry brings together many participants. Fashion designers need new partners and clients; https://docs.google.com/document/d/1DW8xazfsZmTslrujvH-zypqjZK0UwTYSvV4DOvMlNRY/edit?usp=sharingmodels need beautiful photos for their portfolios; photographers need striking models to draw immediate attention; bloggers need beautiful content; and we organizers need designers who will attract the press, guests, and be remembered for a long time. For The Stars Fashion House was the perfect magnet that attracted the attention of all show participants.

Host: How do you think fashion shows can influence international relations and cultural understanding?

Olga Amraie: I am convinced that culture unites countries and creates peace. The LA Fashion Show demonstrated that when there is a common idea, height, weight, or skin color doesn’t matter. That’s why I very much want to make the next Fashion Show international, to invite cultural ministries from different countries to participate, and to move fashion from the business sphere into a more cultural vector.

Host: What are the main challenges and difficulties you face when organizing international events of such scale?

Olga Amraie: For me, there are no obstacles in the way. Collaborating with SAS Movie Studio, I’ve found a reliable support; with them, all the plans conceived certainly become realizable.

Host: To what extent are social networks and influential figures, such as Mama Kerr, important for promoting events like The LA Fashion Show?

Olga Amraie: Social networks and influential personalities play a key role in the modern world of PR and marketing. They do not just disseminate information, but they also lend an event status, emotional coloring, and appeal. Mama Kerr became the face of the show and helped to attract not only the press’s attention but also the interest of the general public.

Host: Olga, thank you for an interesting conversation and good luck with your future projects!

Olga Amraie: Thank you, it was a pleasure to share my thoughts. I am confident that fashion will continue to unite people and cultures.