Kim Kardashian attended the opening of Skims’ first international standalone flagship on London’s Regent Street during London Fashion Week, joining Skims co-founder Jens Grede and guests from music, film and fashion. The event brought together Central Cee, Troye Sivan, Tems, Kim Petras, Ellie Bamber and Alton Mason.
Key Takeaways
- Kim Kardashian attended the opening of Skims’ first international standalone flagship on London’s Regent Street.
- The event took place during London Fashion Week and included Skims co-founder Jens Grede.
- Celebrity guests included Central Cee, Troye Sivan, Tems, Kim Petras, Ellie Bamber and Alton Mason.
- Kardashian wore a Ludovic de Saint Sernin look before changing into a sculpted brown corset and maxi skirt.
- Skims is preparing a collaboration with Ludovic de Saint Sernin scheduled for October 1.
Kim Kardashian Attends Skims’ First London Flagship Opening
Kim Kardashian attended the opening of the Skims London flagship on Regent Street during London Fashion Week. The event marked the opening of the brand’s first international standalone store.
Kardashian attended the event with Jens Grede, Skims’ co-founder. The gathering also brought together figures from music, film and fashion for the London opening.
The location places Skims’ physical retail presence on Regent Street, one of London’s established shopping destinations. The store’s opening was held during London Fashion Week, connecting the brand’s London launch with one of the city’s major fashion events.
Kardashian’s participation also connected the flagship opening directly with her role at Skims. She attended the event as the company marked its first international standalone retail location.
The London event centered on the new flagship and its opening activities, with Kardashian among the public figures attending the occasion.
Skims Establishes Its First International Standalone Store
The Regent Street location is Skims’ first international standalone flagship. Its opening gives the brand a dedicated physical retail location outside its existing market.
The store occupies 245–247 Regent Street. Its interior was designed by Rafael de Cárdenas and includes a large sculpture by Vanessa Beecroft.
The London store is part of Skims’ expansion into a permanent physical retail setting in an international fashion market. The flagship provides a dedicated location for customers to experience the brand in person.
The opening also involved Jens Grede, who co-founded Skims with Kardashian. Grede joined Kardashian for the London event as the brand marked the store’s arrival on Regent Street.
Coverage of celebrity entrepreneurship and fashion ventures also includes Kardashian’s role with Skims as an example of a celebrity-led business in the fashion and beauty sector.
The location was introduced during London Fashion Week, placing the store opening within the schedule of events surrounding the fashion industry’s London activities.
Celebrity Guests Join the London Fashion Week Event
The Skims London event attracted guests from several areas of entertainment and fashion. Central Cee, Troye Sivan, Tems and Kim Petras were among the music figures attending.
Actors and fashion figures were also present. Ellie Bamber and Alton Mason were listed among the guests at the event.
The guest list connected the store opening with established names from music, film and modeling. Their attendance placed the Skims event within the wider group of celebrity and fashion gatherings taking place during London Fashion Week.
The event also provided a public setting for Kardashian to appear alongside figures from entertainment and fashion. Kardashian’s presence was tied directly to the opening of the Skims flagship rather than a separate appearance.
Central Cee, Troye Sivan, Tems and Kim Petras represented different areas of contemporary music at the gathering. Ellie Bamber brought a film connection, while Alton Mason represented the modeling and fashion side of the guest list.
The mix of attendees gave the London opening a broad entertainment and fashion presence while keeping the Skims flagship at the center of the event.
Kim Kardashian Wears Ludovic de Saint Sernin for the Occasion
Kardashian attended the London event in a look by Ludovic de Saint Sernin. She first wore a Ludovic de Saint Sernin outfit before changing into a sculpted brown corset and maxi skirt.
Her clothing choices connected the Skims event with London’s fashion-week setting. The appearance combined Kardashian’s role at Skims with a designer look for the opening.
The event therefore included both the retail launch and a fashion component centered on Kardashian’s appearance. Her change of outfit was part of the presentation surrounding her attendance at the London flagship.
The designer connection also fits within existing coverage of celebrity fashion collaborations, which examines partnerships involving public figures and fashion labels.
Ludovic de Saint Sernin also has a direct connection to Skims’ upcoming activities. The brand is preparing a collaboration with the designer, adding another link between Kardashian’s London appearance and the fashion label.
Kardashian’s first look and subsequent change kept the focus on fashion during an event centered on Skims’ first international standalone store.
The appearance also placed Kardashian alongside other fashion and entertainment guests attending the Regent Street opening. The combination of the designer look, the flagship location and the London Fashion Week schedule made fashion a central element of the event.
Skims Prepares for Its Ludovic de Saint Sernin Collaboration
The London flagship opening preceded a Skims collaboration with Ludovic de Saint Sernin. The collaboration is scheduled for October 1.
The upcoming partnership provides a direct connection between the designer featured in Kardashian’s event look and Skims’ next fashion-related release.
The collaboration follows Kardashian’s appearance at the London flagship, where she wore Ludovic de Saint Sernin before changing into another look for the event. The designer’s involvement therefore extends beyond Kardashian’s clothing at the opening.
Skims’ London activities include both the new Regent Street flagship and the forthcoming collaboration. The store gives the brand a permanent international retail location, while the designer partnership adds another fashion-focused development to its schedule.
Kardashian’s participation links the two developments through her role with Skims. Her London appearance took place as the brand opened its first international standalone store and prepared for its collaboration with Ludovic de Saint Sernin.
The October 1 collaboration gives readers a specific upcoming date connected to the brand’s London-era fashion activities. The Regent Street store and the designer partnership represent separate Skims developments tied to the same period of Kardashian’s London Fashion Week appearance.
Frequently Asked Questions
Where is Skims’ first international flagship located?
Skims’ first international standalone flagship is located at 245–247 Regent Street in London.
When did Kim Kardashian attend the Skims London flagship opening?
Kim Kardashian attended the opening during London Fashion Week. The event marked the launch of Skims’ first international standalone store.
Who attended the Skims London flagship event?
Guests included Central Cee, Troye Sivan, Tems, Kim Petras, Ellie Bamber and Alton Mason. Skims co-founder Jens Grede also attended with Kardashian.
What did Kim Kardashian wear to the Skims London event?
Kardashian initially wore a look by Ludovic de Saint Sernin. She later changed into a sculpted brown corset and maxi skirt.
