By Walter Hopper
Robert J. Smith Productions, in partnership with The Cialdini Institute, is set to produce a captivating series of short films titled “Small Bigs.” Robert B. Cialdini, Ph.D., is widely known as “The Godfather of Influence.” Smith’s new series aims to shed light on Dr. Cialdini’s groundbreaking work on influence and persuasion, providing actionable plans that can benefit businesses and professionals in achieving maximum results.
Drawing from his extensive experience, Robert J. Smith has successfully implemented Dr. Cialdini’s Small Bigs methodology, along with his renowned 7 Principles of Influence and Persuasion, in prestigious organizations such as Mutual of New York (MONY), AXA Financial, and The Equitable to rank #1 in worldwide production while these companies boast a combined workforce of over 220,000 financial advisors and support personnel.
Smith’s exceptional track record extends to his work within The John Hancock Companies, earning him the honor of establishing a record that has remained unbroken for the past 32 years. Smith also has the honor of having his name engraved on a plaque on Madison Avenue, where New York Life is headquartered. Leveraging these achievements, Smith established Smith Profits, a subsidiary of Robert J. Smith Productions, with the aim of helping businesses and professionals achieve similar success through the application of Dr. Cialdini’s research on influence and his own proprietary action plans.
One key aspect of Smith’s implementation strategies is his ability to harness the power of authority. By placing news releases about clients on major media outlets such as ABC, CBS, CW, FOX, NBC, and WGN, Smith ensures that their stories reach a wide audience. This media strategy, inspired by Cialdini’s research, has proven highly effective. In a survey conducted in 2023 across all of Smith’s financial advisory firm clients, the results were staggering. Prior to the implementation of Smith’s affordable media strategy, the aggregate closing ratio stood at a modest 51%. However, after the implementation of Smith’s strategy, the combined closing rate of these firms skyrocketed to an impressive 77%. This translated to a remarkable 51% increase in sales across the board, showcasing the immense power of one action strategy among the many derived from Cialdini’s 7 Principles of Ethical Influence and Persuasion.
The impact of Smith’s work and the principles he espouses have not gone unnoticed. In addition to his proprietary Factual Storytelling methodology, Smith attributes much of his success to the research work of Dr. Cialdini. Smith is not alone in his appreciation of this famed researcher’s work. Charles T. Munger, the Vice Chairman of Berkshire Hathaway, Inc., has hailed Cialdini’s influence on his thinking, stating, “This program will help executives make better decisions and use their influence wisely…Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist…The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence.”
In an era where effective communication and persuasion are pivotal to success, the collaboration between Robert J. Smith Productions and Dr. Robert Cialdini’s Cialdini Institute holds great promise. Through the “Small Bigs” series, businesses and professionals will gain invaluable insights into the art of influence and persuasion, with actionable plans that can be implemented to achieve remarkable results.
To learn more about Robert J. Smith Productions, Dr. Robert Cialdini, and the Small Bigs series, visit the following links:
– LinkedIn: www.linkedin.com/in/robertjsmithmfa/
– Official Website: robertjsmith.com/
– Robert J. Smith Productions: robertjsmithproductions.com/
– Smith Profits: smithprofits.com/
– YouTube Channel: www.youtube.com/channel/UCJOKMeNSrpJHeWenZgAzSdQ
– IMDb: www.imdb.com/search/title/?companies=co0599398
– Forbes Expert Articles: tinyurl.com/RJSmithForbesExpertArticles
The collaboration between Robert J. Smith Productions and Dr. Robert Cialdini will undoubtedly prove to be a game-changer for businesses and professionals seeking to master the art of influence and persuasion. Through the Small Bigs series, viewers will gain practical knowledge and actionable strategies that will empower them to achieve extraordinary results in their respective fields. Prepare to be captivated and inspired as Robert J. Smith Productions unveils this transformative series on influence and persuasion.
Published by: Aly Cinco
