What do people do who don’t like their current place of residence, who want to change something radically for themselves and their families? Of course, some do nothing and treat everything as a given. However, a huge number of people choose migration, that is, to change their country of residence.

Migration is by no means a new phenomenon. Scientific research indicates that humans have been migrating for thousands of years. Historically, migration often involved large groups embarking on lengthy journeys that could last for years.

Back then, the motivation for migration was simple and primitive: food, new lands, conquests, and so on. Today, the factors driving migration are more complex and can be categorized into three main groups.

The first category are economic factors. Here, the reasoning is straightforward: people want to earn more and provide a higher standard of living for their families.

The second category is professional factors. Migrants seek countries where they can fully realize their professional potential.

The third category are political factors. Most often in this case we are talking about changing totalitarian and authoritarian regimes to democratic ones. People want to live more freely and safely, so they choose migration.

The USA – A Global Leader in Migration

Which countries are most preferred by migrants? The answer is clear: countries with a high standard of living, stable political regimes, and low crime rates. Considering these and other factors, many migrants choose the United States as their destination.

According to official data, 15% of the country’s population is made up of people from other countries. In absolute terms, more than 50 million migrants live in the United States. The United States has significantly surpassed Germany, which is in second place with 16 million migrants.

As soon as humanity mastered faster and more convenient means of migration, the US became a magnet for those seeking to relocate. Significant waves of migration were recorded in the 20th century.

The largest migration waves occurred in the mid-20th century, primarily due to World War II and widespread instability in Europe. The influx of migrants prompted US authorities to tighten immigration laws, which reduced migration volumes but did not eliminate the phenomenon.

For example, during World War I, more than a million migrants moved to the US, according to official statistics. Wars have consistently served as triggers for migration waves.

This happened again in 2022, after the start of the Russian-Ukrainian war. Official data say that since then, migration from Ukraine to the United States has increased. And this is only official information, which, as is often the case, is understated.

In short, the US is home to many migrants. Is your business aimed at serving people from other countries? To expand your opportunities and increase profits, you can use RusRek’s services. It is a platform established 30 years ago to help migrants adapt to life in the USA. Today, RusRek helps both migrants and companies that provide services to this category of the population. The platform does this using several tools.

The RusRek Website

An invaluable resource for migrants! They can find the latest news from various countries, including their homeland. There is a focus on the USA, post-Soviet countries, Europe, and Israel. News updates are delivered in real-time, so users always stay informed of current events.

The website also has a blog with updates on health, economics, crimes, and migration. Its user-friendly interface ensures accessibility, even for those less familiar with modern technology.

The RusRek website can also be used as a communication platform. Here you can simply communicate and find new acquaintances. There is also a practical application of this feature of the website: expats can find contractors to perform a certain type of service without a language barrier.

Radio Station

The radio station operates at 96.3 FM. Of course, you can also receive a variety of news from different parts of the world here. You can plan your cultural leisure by listening to announcements of upcoming events. We mean concerts, exhibitions, various festivals, sports, and political events.

Radio hosts talk in an accessible language about the features of the US healthcare system, which is very important for many migrants.

Radio station RusRek also aims to help to relieve stress. Often, migrants can just listen to interesting stories about famous people, other countries, tourism, and so on. In a word, stories that help to distract from the difficulties of a migrant’s life and everyday routine.

Print Edition

The RusRek newspaper is available at New York subway stations. For those who prefer traditional print media, it’s an excellent way to stay updated.

RusRek: Pros for Businesses

Let’s explore how RusRek can benefit American companies.

• Market research. Gain accurate and up-to-date insights about the needs and interests of migrants in New York and other US cities. This will allow your company to more appropriately formulate its unique selling proposition and customize its marketing campaign.
• Advertising platform. Post your commercial information on the RusRek website free of charge.
• Product or service promotion. Let RusRek specialists handle your promotions. They understand the needs of US migrants perfectly.
• Online advertising. RusRek’s team can manage your company’s online presence and advertising campaigns.

In short, the benefits of RusRek for migrants and American businesses are hard to overestimate!

Published by: Khy Talara