Austin Pray: Blending Innovation with Proven Strategies at Weezle Marketing

Famous Times Staff on December 23, 2025

In the fast-paced world of digital marketing, staying ahead of the curve is essential. This is where Austin Pray, the CEO of Weezle Marketing, has built a reputation. Known for his expertise in website design, traffic growth through paid ads and SEO, and brand authority building, Austin’s approach blends traditional digital marketing with cutting-edge technologies, like large language models (LLM) and artificial intelligence (AI). His ability to stay rooted in proven strategies while embracing the latest tools sets him apart in the competitive digital marketing space.

Founded in 2010, Weezle Marketing has become a go-to agency for businesses looking to scale online. Austin’s journey began in restaurant marketing in Colorado before he ventured into digital marketing and launched Weezle. What started as a passion for helping businesses grow quickly expanded into a comprehensive digital marketing agency, helping businesses from various industries achieve sustainable success. Today, Weezle Marketing blends innovative AI-driven solutions with core marketing principles to deliver results.

The Evolution of Weezle Marketing: From Restaurant Marketing to a Comprehensive Digital Strategy

Austin Pray’s path into the world of digital marketing began in an unlikely place: restaurant marketing in Colorado. Over the years, Austin honed his skills in marketing, learning the ins and outs of paid advertising on Google, Meta (formerly Facebook), and TikTok. His journey led him to create Weezle Marketing in 2010, where he applied his expertise in website design, paid traffic generation, and authority-building strategies.

Weezle’s early success was driven by Austin’s focus on core digital marketing tactics, such as building user-friendly websites that were optimized for conversion. This was complemented by a deep understanding of paid advertising, which quickly gained traction on platforms like Google Ads and Meta. Austin realized early on that driving traffic was only one part of the equation. To truly succeed online, businesses also needed to establish authority, which is where his strategic connections with press release agencies, influencers, and podcasters came into play.

Fast forward to today, and Weezle Marketing has become a leader in the digital marketing space by incorporating the latest technologies, including LLM and AI tools, to help clients stay competitive. Austin’s ability to blend these cutting-edge technologies with the fundamentals of digital marketing has allowed Weezle to grow and evolve with the times.

Incorporating AI and LLM Technologies: The Future of Digital Marketing

While Weezle’s success is rooted in traditional digital marketing strategies, Austin Pray’s forward-thinking mindset led him to embrace the power of artificial intelligence (AI) and large language models (LLM). As these technologies continue to revolutionize industries, Austin ensures that Weezle is at the forefront of their application in digital marketing.

AI and LLM can help automate many aspects of digital marketing, from content generation and customer interaction to analyzing trends and optimizing ads. By using AI to gather insights about user behavior and predict future trends, Austin and his team are able to create more personalized marketing strategies for clients. These technologies help optimize campaigns more efficiently, saving time and improving overall results.

Additionally, LLM tools help businesses create high-quality content that resonates with their target audience. By leveraging AI to generate content, Weezle is able to streamline the content creation process while maintaining high standards of relevance and quality. This ability to combine AI with human creativity sets Weezle Marketing apart as a forward-thinking agency in the ever-evolving digital landscape.

Staying True to Core Marketing Principles: Website Design, Traffic Growth, and Building Authority

Despite embracing the latest technological innovations, Austin remains deeply committed to the foundational principles that have made Weezle Marketing successful. At its core, Weezle is built around three main pillars: website design, traffic growth through paid ads and SEO, and building brand authority.

Website Design: A well-designed website is the foundation of any successful online presence. Weezle’s team specializes in building websites that are not only visually appealing but also optimized for functionality and conversion. The goal is always to create websites that turn visitors into customers, with intuitive design, fast load times, and seamless user experiences.
Traffic Growth with Paid Ads and SEO: Generating traffic is a crucial part of any digital marketing strategy. Austin’s expertise in paid advertising on platforms like Google, Meta, and TikTok ensures that businesses can reach the right audience quickly and effectively. Alongside paid advertising, Weezle’s SEO strategies focus on long-term growth by improving a website’s search engine rankings and increasing organic traffic.
Building Authority: Authority is essential for standing out in a crowded digital marketplace. Weezle Marketing helps clients build authority through various tactics, including content creation, press releases, and strategic partnerships with influencers and podcasters. Austin’s vast network of connections ensures that his clients get the visibility they need to become trusted authorities in their industry.

Why Choose Weezle Marketing?

What makes Weezle Marketing unique is its ability to combine traditional digital marketing techniques with the latest technologies, such as AI and LLM tools. Austin Pray’s approach ensures that clients receive the best of both worlds: proven strategies that generate real results, paired with innovative tools that enhance efficiency and effectiveness.

For businesses looking to scale online, Weezle Marketing offers a comprehensive, customized solution that focuses on website design, traffic generation, and authority building. Whether you need a new website, want to drive more traffic through paid ads and SEO, or need help building your brand’s authority, Weezle’s team is here to support you every step of the way.

Austin’s passion for innovation, combined with his deep understanding of digital marketing fundamentals, makes Weezle Marketing the ideal partner for businesses looking to stay competitive in today’s digital world.

Contact Weezle Marketing

If you’re ready to take your online presence to the next level, Weezle Marketing is here to help. Schedule a consultation with Austin Pray to learn how Weezle can help your business grow.

Visit Weezle Marketing to learn more about their services or book a consultation directly with Austin Pray via this link.

For businesses seeking to connect with new opportunities, explore Weezle.io to see how Weezle can help your business thrive.

Under Austin Pray’s leadership, Weezle Marketing continues to evolve by blending proven strategies with cutting-edge technology. From website design and paid ads to building authority through content and AI, Weezle is helping businesses achieve long-term success in the digital world. Whether you’re just starting out or looking to grow your online presence, Weezle has the expertise and tools to help you succeed.

How to Build a Scalable Marketing System for Any Business

Famous Times Staff on August 3, 2025

By: Dr. Connor Robertson

In today’s competitive environment, marketing isn’t just a department; it’s the engine that drives sustainable growth. Whether you’re in real estate, private equity, SaaS, or any high-touch service business, building a scalable marketing system is the difference between random spikes of revenue and consistent, upward momentum. As someone deeply embedded in the worlds of real estate, private equity, and high-growth business advisory, I’ve helped dozens of companies transform their scattered marketing efforts into structured, scalable machines. This article outlines an approach based on methods I’ve seen work in 2025 across various industries.

Step 1: Define the Outcome First

Before a single ad runs or a landing page gets built, you must define the exact outcome your marketing machine is built to achieve. This might sound obvious, but most companies operate in reverse; they run ads hoping to get more customers, without defining:

What is the ideal customer?
What conversion rate will justify the spend?
What are the unit economics that determine viability?

At Dr. Connor Robertson, we define marketing success in mathematical terms. For example, in a real estate investment firm I advised, we set a clear metric: for every $1,000 in ad spend, we needed 20 leads, 2 conversations, and 1 acquisition offer. That level of clarity shapes every decision downstream. If you’re in private equity, your goals will differ. Marketing might not be about leads; it could be about deal sourcing, investor trust-building, or founder attraction. Define it clearly.

Step 2: Design the Funnel Backwards

Once the outcome is clear, we reverse-engineer the entire marketing journey. Scalable systems don’t start with ads; they start with understanding human behavior.

Every scalable marketing funnel needs these elements:

Top-of-Funnel Awareness (TOFU): Content, SEO, cold outreach, ads, any method to get attention.
Middle-of-Funnel Education (MOFU): Email sequences, webinars, video series, or comparison guides.
Bottom-of-Funnel Conversion (BOFU): Sales calls, demo requests, deal sheets, or proof content.

The biggest mistake I see? Companies jump to BOFU, running ads that ask people to “book a call” or “get a quote” before trust is built. Especially in real estate and private equity, trust is the bottleneck. Build trust before you ask for anything.

Step 3: Architect the Content Engine

A scalable marketing system runs on evergreen content that sells 24/7 without you.

For most businesses, this should include:

10–20 SEO-optimized blog posts (like this one)
3–5 core lead magnets (e.g., free reports, checklists, or playbooks)
1–2 video sales letters or founder-driven explainer videos
A case study library that answers every objection

When we built the inbound engine for a fast-scaling marketing consultancy, we published 15 long-form pieces optimized for “Dr Connor Robertson,” “private equity marketing,” and “real estate growth strategy.” Within 6 months, the site ranked on page one for dozens of niche keywords, and leads poured in organically. That’s what content should do.

Step 4: Build an Automated Follow-Up Ecosystem

No one buys on the first touch. A scalable system builds a follow-up journey that feels personal but runs without you.

Here’s what I recommend:

Email sequences triggered by specific actions (downloads, page views, replies)
Retargeting ads based on engagement (video views, landing page visits)
AI-enhanced CRMs that prioritize high-intent leads for human follow-up

Think of your marketing like a pipeline. Each person flows through a series of trust checkpoints before converting. If someone downloads a guide, they get 3 emails in 7 days. If they click, they’re sent a case study. If they watch 50%, your rep gets a task. That’s systematization.

Step 5: Use Paid Ads for Acceleration, Not Validation

Paid advertising is a multiplier, not a fixer. If your offer, funnel, and content aren’t dialed in, paid ads will burn cash. But once your system works organically, ads pour gasoline on the fire.

Here’s how we structure paid traffic:

TOFU Ads: Lead with a value-free guide, checklist, or insight.
MOFU Ads: Retarget engaged viewers with deeper content.
BOFU Ads: Retarget again with testimonials, urgency, or case studies.

Platforms? Facebook, YouTube, LinkedIn, and even Google Display all work if your content is good and targeting is precise. In real estate, I’ve used video ads to walk people through renovation projects, then retargeted them with a downloadable checklist for their own investments. The leads were 300% warmer than cold traffic.

In private equity, we ran LinkedIn ads for deal sourcing that led to a founder video, followed by a direct calendar invite 7 days later. Ads work when they amplify an already-functioning machine.

Step 6: Track Real Numbers (Not Vanity Metrics)

Your marketing dashboard should look like an investor report, not a social media vanity sheet.

Track these:

Cost Per Qualified Lead (CPQL)
Cost to Acquire Customer (CAC)
Customer Lifetime Value (LTV)
Conversion Rate by Stage
Time to Close
ROI by Channel

Forget likes and followers. Ask: What is the profit per $1 of marketing?

At www.drconnorrobertson.com, we publish deep dives on tracking dashboards for marketing firms, real estate brokers, and fund managers. Every scalable system needs this level of visibility.

Step 7: Hire and Outsource with Clear SOPs

Once the machine is functional, you can delegate, but only if you’ve systematized.

Here’s how I break it down:

Strategic Direction: Stays with the founder/CMO
Copywriting & Creative: Outsourced to experienced freelancers
Ad Management & Media Buying: Delegated to a paid media partner
CRM Automation & Tech Stack: Handled by a systems integrator
Analytics & Reporting: Managed by a virtual assistant or RevOps hire
If you don’t build systems, you hire chaos.

And if you want to scale, you need leverage from people, platforms, and playbooks.

Step 8: Treat Marketing Like Product Development

Most business owners treat marketing like a one-time project. But just like product teams iterate based on user feedback, your marketing must evolve weekly.

At Dr Connor Robertson, we use this feedback loop:

Test one new idea per week (ad angle, landing page tweak, call script update)
Measure its direct impact on conversion and ROI
Keep, kill, or modify based on performance
The reputable marketing systems grow smarter over time. Each quarter, you should know:
What message converts best
What channel drives the best ROI
What objections still hurt sales

This is how you scale sustainably. Not by luck, but by design.

Final Thoughts from Dr. Connor Robertson

If you want to build a business that grows without guesswork, you need a marketing system, not marketing effort.

This system must be:

Outcome-oriented
Reverse-engineered from trust
Powered by evergreen content
Automated with strategic logic
Fueled by high-leverage ads
Tracked like an investment
Delegated with precision
Iterated like a product

That’s what I help founders, operators, and investors build.

Whether you’re growing a real estate firm, launching a private equity roll-up, or building a national service brand, your marketing strategy is your growth strategy.

To dive deeper, read more at www.drconnorrobertson.com

Let’s keep building.

Dr. Connor Robertson Marketing Strategist | Real Estate Operator | Private Equity Advisor

Disclaimer: This article is intended for informational purposes only and reflects the personal views and professional experiences of the author. It does not constitute financial, business, or marketing advice specific to any individual or organization. References to client results, strategies, or performance metrics are illustrative and should not be interpreted as typical outcomes or guarantees of success. Readers are encouraged to evaluate their own business needs and consult with qualified professionals before implementing any marketing strategies or systems discussed herein.

Jessica Fabus Cheng on Why Accessibility Is the Marketing Fix Brands Keep Missing

Famous Times Staff on July 9, 2025

By: Jessica Fabus Cheng

When Jessica Fabus Cheng was diagnosed with a rare form of thyroid cancer, doctors warned she might lose her voice. As a mom, nurse, and lifelong singer, that was devastating. But instead of going quiet, she chose to get louder, redefining what advocacy sounds like, one post, podcast, and puppy at a time.

Now crowned Mrs. DC International 2025 and the founder of Accessibility in Action, Jessica is living proof that accessibility isn’t just about compliance, it’s about connection. She created the Triple A Framework (Awareness, Allyship, Action) to guide brands toward a new kind of visibility…one that doesn’t leave people behind.

Her message? Accessibility isn’t a favor. It’s your unfair advantage.

Accessibility Isn’t Optional Anymore (And Never Should’ve Been)

There’s a $13 trillion market being left on the table; yes, trillion with a “T.” That’s the global spending power of the disability community and their loved ones. Yet many brands still treat accessibility like a checkbox or a last-minute “oops.”

Jessica’s Turnkey Accessibility course helps creators fix that in five easy steps:

Add captions
Write vibrant image descriptions
Capitalize your hashtags
Use plain, welcoming language
Prioritize color contrast in graphics

Sounds simple? It is. And that’s the point.

Jessica breaks it down like she’s talking to a friend over brunch (which she literally does at her “Besties Who Brunch” events). She helps brands realize that accessibility isn’t hard, it’s just ignored. Until now.

From Scrubs to Sash

Before she was a titleholder or a podcast host, Jessica was scrubbing in as an OR nurse and raising awareness for Duchenne Muscular Dystrophy, a cause close to home. When her cousin tripped over an inaccessible sidewalk and became a wheelchair-user prematurely, it shattered her sense of “normal.”

Fast-forward to today: Jessica lives in Long Island with her husband, their 5-year-old daughter, and a future guide dog in training. Because this pageant queen, puppy trainer, and policy advocate is taking her family along for the ride.

Together, they’re modeling inclusion as a family lifestyle, not a PR stunt. And that’s exactly what makes Jessica different.

The Quiet Power of Small Changes

Jessica’s primary point is this: You don’t need a massive budget or tech overhaul to be more inclusive. You just need to care.

Start by thinking about who’s being left out of your content. Is your podcast accessible to Deaf and hard-of-hearing listeners? Can someone using a screen reader understand your latest post? Do your captions describe what’s happening, or are they just hashtags?

Jessica puts it bluntly: “If someone can’t access your content, they can’t be inspired by it. And they definitely can’t buy from you.”

That’s not shade, it’s strategy.

What Makes Her Different

Jessica isn’t just another DEI speaker. She’s a nurse-turned-advocate who had to relearn how to talk and then chose to use that newly found voice to power change, even at just 80% capacity. She’s trained in both medicine and media. She’s raising guide dogs while raising her daughter, and the bar for brand accountability. And she’s turning quiet courage into full-volume change.

The Future of Branding Is Accessible

This isn’t a trend. This is the new baseline.

The next generation of consumers, particularly Gen Z, wants to know what you stand for before they click “buy.” Making your brand more inclusive doesn’t just make you feel good. It makes you future-proof.

Or as Jessica says: “You don’t need to be perfect. You just need to start caring, out loud.”

Start at www.jessicafabuscheng.com.

Disclaimer: The information provided in this article is for general informational purposes only and reflects the views and practices of Jessica Fabus Cheng and her advocacy work for accessibility. It does not constitute professional advice or recommendations. The suggestions provided in this article regarding accessibility in branding are intended to help brands improve inclusivity but may not apply universally. Readers are encouraged to consult with accessibility experts, legal professionals, or other relevant specialists for specific guidance related to their individual needs or brand strategies.

Fuel Media’s Jack Zuckowsky on Brand Impact

Famous Times Staff on January 23, 2025

By: Adam Torkildson

In a world driven by clicks, likes, and shares, Jack Zuckowsky, the creator of Fuel Media Agency, takes a refreshingly nuanced approach to measuring marketing success. Instead of focusing on surface-level metrics, Zuckowsky evangelizes a philosophy centered around long-term engagement, retention, and brand impact. It’s a philosophy that distinguishes Fuel Media Agency in an industry often focused on quick results.

Rethinking Common Marketing Metrics

For many marketers and brands, top-line numbers like impressions and follower counts represent the ultimate measure of a campaign’s success. However, according to Zuckowsky, these metrics can be seriously misleading. “A high follower count might look impressive, but if those followers aren’t engaged, it’s not a true measure of success,” he says.

Fuel Media Agency, instead, centers its attention on metrics like engagement rate, audience retention, and conversion rate. It gives insights into how the content resonates with its audience and whether it drives impactful action. For example, a campaign that generates fewer likes but more shares and comments generally signals deeper audience involvement and interest.

Transparency in Reporting: A Key Differentiator

One of the core founding principles behind Fuel Media Agency is transparency. Zuckowsky and his team develop elaborate reports, breaking down complex data into actionable insights for their clients. These reports go beyond raw numbers; in essence, they tell a story, a story that connects the dots between campaign objectives and outcomes.

Tailoring such reports to align with each client’s individual goals helps provide partners with valuable insights into the impact of their marketing efforts. That in itself strengthens the bonds of any relationship and gives brands clarity into what decisions to make for future campaigns.

Finding the Right Mix of Short-Term and Long-Term Goals

While short-term successes-like a viral post or spikes in website traffic-can be exciting, Zuckowsky underlines the need to make sure those “quick wins” align with what is most important to a brand over time.

A viral campaign may yield some buzz, but long-term growth is generated over time through the act of consistent content delivery and audience engagement. “Our goal is to build a foundation for lasting relationships between brands and their audiences,” says Zuckowsky. It underpins every strategy at Fuel Media Agency, where the interplay of the immediate and the enduring creates campaigns that have an immediate impact yet are sustainable.

Rethinking Success in Marketing

With Zuckowsky at the helm, Fuel Media Agency challenged the status quo on what success is in marketing. Success is not entirely harnessed through metrics but rather through meaningful connections that achieve real-world tangible impact. Custom reporting and an almost poised approach to growth have Zuckowsky forging a path toward a more considerate, efficient future in marketing.

Innovation in strategic execution at Fuel Media Agency highlights how modern marketing can go beyond just focusing on metrics and short-term outcomes. By emphasizing long-term engagement and meaningful connections, Fuel Media Agency demonstrates that true success in marketing is about creating sustained value. This approach not only strengthens brand loyalty but also fosters deeper, more lasting relationships with audiences. It shows that effective marketing isn’t just about chasing numbers but about building a foundation that benefits both brands and their customers over time.

Published by Drake M.

The Black Friday Crisis that Shaped Adi Ankonina’s Stellar Marketing Career

Famous Times Staff on February 21, 2023

Marketing is an essential aspect of any business and has become increasingly important in today’s world. With the rise of e-commerce and digital technologies, the competition has become fierce, and companies need to stay ahead of the curve to succeed. That’s where marketing growth comes in. Having an expert growth marketer can help your business navigate and use data-driven insights and targeted strategies to grow your customer base and revenue. And as far as keeping up with the chaotic holiday season of sales, having someone who can both put out fires and establish a robust system for your business might just be the key to keeping your sanity during the hustle and bustle of it all.

Adi Ankonina is a well-known name in the marketing growth industry, having made a significant impact with her expertise and knowledge. At just 24, Adi began her entrepreneurial journey and has since become a leader in the field, serving over 2,000 clients and 100 students over the past five years.

Adi’s expertise lies in social media growth for platforms such as Instagram, LinkedIn, Twitter, and Facebook. She has been ranked as one of the best growth marketing experts for 2022 and one of the top 3 marketing strategies experts for 2022. Additionally, her agency has been ranked in the top 5 growth agencies for 2021 and the top 3 talented agency owners for 2021.

Despite the challenges of managing clients and employees and working long hours, Adi has persevered and has always remained committed to providing the best results and 24/7 customer success. She firmly believes in “never giving up,” a mentality that has helped her overcome even the toughest challenges.

One such challenge was the “Black Friday of 2022.” Adi recalls, “I woke up to over 50 missed calls one morning. There was a big crisis on Instagram, with my clients unable to log into their accounts.” To stay on top of the situation, Adi conducted fast research, analyzed the issue, and found the quickest solutions, working non-stop for 72 hours to resolve her clients’ problems.

A crisis like this is what shapes the agility and skill of a digital marketer. You’ll have to learn how to find quick solutions for your clients and adapt as fast as you can.

Adi’s wisdom for others is to never give up on what they believe in. Being an entrepreneur involves ups and downs, but the challenges make it worthwhile. Adi’s goal is to continue serving clients globally and delivering the best solutions, including utilizing cutting-edge AI tools. She also hopes to educate individuals around the world on becoming growth experts and see her new SAAS platforms attain great success.

Adi’s story is an inspiring one. As a social media growth expert and entrepreneur, she has achieved remarkable success, building a reputation as a leader in the marketing industry. Her ability to overcome the challenges she faced during that Black Friday crisis is a testament to her strong work ethic and unwavering commitment to her clients. This strong work ethic, a commitment to excellence, and being results-oriented are what drive Adi.

Adi is the person to turn to if you’re looking for guidance in growing your social media presence or developing your marketing strategy. Reach out to her on Instagram, Twitter, LinkedIn, Youtube, TikTok, and Facebook, or visit her website to learn more about her services and how she can help you achieve your goals.

Tag: Marketing